Campaign: The Entrepreneurial BucharestBrand: Banca TransilvaniaClient: Banca TransilvaniaSubmitted by: Three & Next AdvertisingContributing Agencies: Rogalski &Damaschin Public Relations, MSLGROUP The Practice, Media Consulta
Background/objectives:What to do when ranking in top 3 banks in Romania, the bank supporting entrepreneurship, but you are perceived as a local, kind of dusty bank by the people of Bucharest, the city of entrepreneurship in Romania?
Strategy:Step back, offer the stage and put into spotlight the creative people and businesses that transformed Bucharest for the better. Moreover, choose some key influencers and let them endorse the local businesses they appreciate.
Results:Banca Transilvania managed to attract the lion’s share of the new established SMEs in Bucharest & Ilfov in 2017 and to become #1 TOM bank.