Noroc - The beer that cheers to Dads

Information

Campaign: The beer that cheers to Dads
Brand: Noroc
Client: Bergenbier S.A.
Submitted by: Leo Burnett Group/ Publicis One România
Contributing Agency: Zenith Romania

Background/Objectives
Strategy
Results

Background/objectives:
Grow Noroc market share in the segment by consolidating brand equity.

Strategy:
Deep consumer understanding fueled a radical change for NOROC communication strategy, while also challenging the stereotypical portray of low income men in advertising.

Results:
All objectives were achieved and surpassed.

Poster

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