Samsung - The Banknote Concerts

Public Case Summary

Campaign: The Banknote Concerts
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice

Public Case Summary:
To prove innovation can break preconceived conventions - even when experiencing classical music - Samsung gave all Romanians the chance to experience the elite Enescu music festival at their fingertips, with the help of technology - by scanning the common 5 lei banknote.

Team: Jorg Riommi, Chief Creative Officer CEE & Romania Publicis Romania - LEO BURNETT // Monica Jitariuc, Managing Director MSL The Practice - MSL The Practice Romania // Raluca Acuculitei, Brand Communication Executive - SAMSUNG ROMANIA // Vasilije Corluka, Chief Creative Officer - LEO BURNETT // Andrei Nica, Group Creative Director - LEO BURNETT // Miruna Potop, Copywriter - LEO BURNETT // Silvana Frînculescu, Art Director - LEO BURNETT // Adina Redeș, Brand Communication Director - LEO BURNETT // Monica Iosif, Senior Brand Communication Manager - LEO BURNETT // Maria Sarivan, Strategic Planner - LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy - LEO BURNETT // Livia Fericean, Corporate Citizenship and Public Affairs Manager Samsung Electronics Romania - SAMSUNG ROMANIA.

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