Samsung - The Banknote Concerts

Information
Public Case Summary
Team

Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agencies: MSL The Practice | STARCOM

Public Case Summary:
To make an innovation statement in the context of its partnership with Enescu Festival - the most established, yet the most unattainable music event in Romania,
Samsung aimed to reframe innovation as be less about tech specs and more about real meaning, We decided to break the boundaries of an elite partnership and give all Romanians the chance to experience the most exclusive music festival at their fingertips, with the help of technology, proving its “Do what you can’t” promise.

Team: Jorg Riommi, Chief Creative Officer Central Eastern Europe & Romania - LEO BURNETT // Adina Redes, Brand Communication Director - LEO BURNETT // Rodica Mihalache, Head of Consumer & Business Insights - SAMSUNG ROMANIA // Vasilije Corluka, Chief Creative Officer - LEO BURNETT // Miruna Potop, Copywriter - LEO BURNETT // Silvana Frinculescu, Art Director - LEO BURNETT // Andrei Nica, Group Creative Director - LEO BURNETT // Maria Sarivan, Strategic Planner - LEO BURNETT //
Monica Iosif, Senior Brand Communication Manager - LEO BURNETT // Livia Fericean, Corporate Citizenship & Public Affairs Manager - SAMSUNG ROMANIA // Simona Panait, Marketing Director, Samsung Romania & Bulgaria - SAMSUNG ROMANIA // Victor Stroe, Associate Director & Head of Strategy - LEO BURNETT.

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