Kaufland - The ABC of a Good Living

Information

Campaign: The ABC of a Good Living
Brand: Kaufland
Client: Kaufland
Submitted by: Leo Burnett România

Background/Objectives
Strategy
Results

Background/objectives:

Develop a brand platform that will transmit Kaufland vision, while being a support for its fight against the aggressive movements on the retail market.

Strategy:

Kaufland would become that voice on the market that would inspire and provide the means for Romanians to better their lives.

Results:

Kaufland not only met the objectives, but increased its value MS, attracted a premium target, while improving all its core brand attributes.

TV

OOH

Digital

Other

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