Campaign: Stop the massacre, save our songbirdsBrand: Natura 2000 NGO CoalitionClient: Natura 2000 NGO CoalitionSubmitted by: JazzSecond Agency: Rogalski Damaschin
Background/objectives: Spring 2015, a barbaric Hunting Law proposal was about to allow the massacre of songbirds. The aim: a campaign to determine the Senate to change the Law proposal.
Strategy: The lark is among Romanian icons – it has inspired generations of composers and singers.To let them kill our birds and songbirds, is to let them kill our music.
Results: Under the media and public pressure, the Senate committee agreed to change the Hunting Law proposal - the periods and quota for hunting for 11 species was cut down significantly. With 0 budget.