Pepsi - #SmallReasonsToCelebrate

Public Case Summary

Campaign: #SmallReasonsToCelebrate
Brand: Pepsi
Client: PepsiCo
Lead Agencies: Kubis & OMD România

Public Case Summary:
This case will show how Pepsi, the rebel player in the market, needed to capture GEN Z’s attention as the 2020 winter holiday season was approaching. Therefore, to win the season we did the unexpected – Pepsi ruined Xmas perfection talk by starting an anti-perfection movement featuring Fuego. Our witty and “lit” (cool) creative became talk-worthy and was an instant reminder for GEN Z that every cringe moment is a reason to celebrate.

Team: Carina Toma // Group Creative Director Kubis, Georgiana Feriu // Account Manager Kubis, Vlad Iosipescu // Social Media Manager Kubis, Victor Firan // Senior Art Director Kubis, Ionuţ Avădanei // Director of Photography Kubis, Sebastian Luba // Head of Social Media Kubis, Ada Gheorghiu // Group Account Director Kubis, Talida Cristea // Chief Operating Officer Kubis, Bianca Manescu // Head of
Strategy Kubis, Alexandra Aliman // Copywriter Kubis, Alexandra Tudor // Senior Strategic Planner Kubis, Alexandra Constantin // Brand Manager PepsiCo România, Oana Andone // Digital Specials Beverages PepsiCo România, Laurențiu Ion // Sr. Media & Digital Manager Beverages, East Balcans, Baltics & Israel PepsiCo România, Iuliana Dragomir // Sr. Brand Manager PepsiCo România, Delia Corniciuc // Sr. Marketing Manager Beverages PepsiCo România, Emanuela Badanga // Jr. Brand Manager PepsiCo România, Dana Constantin // Digital Manager OMD România, Răzvan Meirosu // Media Director OMD România, Maria Man // Social Media Manager.

Creative Reel

Images of Creative Work

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