Pampers - Sleep tight, little fighter!

Information
Public Case Summary
Team

Campaign: Sleep tight, little fighter!
Brand: Pampers
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom

Public Case Summary:
Pampers co-created with Moms the 1st lullaby for preemies to comfort their parents through this ordeal.

Team: Corina Bratu // Planning Director LEO BURNETT, Irina Becher // Creative Director LEO BURNETT, Alexandru Savescu // Art Director LEO BURNETT, Silvia Grădinaru // Copywriter LEO BURNETT, Andreia Anghel // Brand Communication Director LEO BURNETT, Julide Omer // Brand Communication Manager LEO BURNETT, Sorin Deleanu // Senior Producer LEO BURNETT, Alexandru Zlavog // AV Producer LEO BURNETT, Ramona Bilic // Pampers Brand Manager Procter and Gamble România, Răzvan Resmerita // Communication Director Procter and Gamble România, Corina Coman // Communication Director Graffiti PR, Nicoleta Iancu // Senior PR Consultant Graffiti PR, Mariana Oprea // PR Consultant Graffiti PR, Bianca Talașman // PR Specialist Graffiti PR, Mădălina Săvulescu // Head of Digital Graffiti PR, Roxana
Diaconescu // Digital Content Consultant Graffiti PR, Adriana Pintilescu // Digital Content Specialist Graffiti PR, Cristina Praz // Junior Digital Content Specialist Graffiti PR.

Creative Reel

Images of Creative Work

Instagram story 1

Instagram story 2

Social Media video

Social Media video

Social Media video mobile

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