Campaign: Simple as INGBrand: ING BankClient: ING Bank RomâniaSubmitted by: Headvertising
Background/objectives:ING wants to preempt the consequences of imminent clash with FinTech competitors. For this purpose, it was critically important for ING to amass as many “active digital customers” as possible and to migrate its desktop users towards the mobile app.
Strategy:People not using digital banking do so because they fear adding more intricacy to their already complicated lives. But it’s actually super-simple to use the Home’Bank. So, let’s simply show - in the simplest way – how simple is to “digitally bank” with ING.
Results:ING had a spectacular 60% increase in mobile app users, and got to be the leader of digital banking, with spectacular growth on all indicators. For its 2017 performance, ING Romania was awarded “Bank of the Year in Mobile Banking”.