Campaign: Shop like a JediBrand: CarrefourClient: Carrefour RomâniaSubmitted by: Publicis România & NurunMedia Agency: Zenith România
Background/objectives: Carrefour is Romania's longest-standing hypermarket facing the hardship of the new retail order. The hypermarket needed a big comeback by the end of 2015, strong enough to help the brand stop the bleeding.
Strategy: To celebrate the cinema release of Star Wars CARREFOUR INVITED ROMANIA TO SHOP LIKE A JEDI.
Results: SHOP WITH THE FORCE interactive billboard registered the highest participation rate in a shopping activation helping Carrefour MegaMall become the most visited and best selling Carrefour in Romania in Q4 2015.