Shoelaces

Information

Campaign: Shoelaces

Background/Objectives
Strategy
Results

Background/objectives:

This is the story of the most successful single campaign that Orange has ever run. The stakes were high: that high that in the beginning of 2018, in the yearly statement, Vodafone announced that they were going to break the record of owning 10 million clients – in other words pre-announcing their supremacy.

Strategy:

By making NETWORK its best performing asset, Orange defended its long-standing leadership and successfully counter-attacked in 8 month what Vodafone built rigorously in the last 8 years.

Results:

By putting Orange Network behind what mattered the most for Romanians we secured theh NO 1 position.

TV

Digital

Click to access the login or register cheese