Campaign: Romania’s Next Big VloggerBrand: Coca-ColaClient: The Coca-Cola CompanySubmitted by: McCann Worldgroup RomâniaContributing Agencies: MRM//MCCANN ROMANIA, UM ROMANIA, MCCANN PR
Background/objectives:In order to differentiate in the crowded digital landscape, Coca-Cola needed to form genuine youth connections, through a local and innovative communication campaign related to digital media habits of Romanian teens.
Strategy:Coca-Cola’s Next Big Vlogger is an online talent show hosted by 7 of the most powerful teen influencers in Romania. The big prize: The Internet Fame. The winner would feature on the 330ml Coca-Cola cans.
Results:Coca-Cola registered impressive increase in sales of 330 ml cans and drove teen’s interest, huge engagement andgenerated massive organic reach.