Campaign: Romania plays!Brand: TimișoreanaClient: ASAHI RomâniaLead Agency: Publicis RomâniaContributing Agency: Media Investment
Public Case Summary:How can a sponsoring beer land on its feet even though the team it sponsors lost? Using the brand’s wisdom and emotion we managed to create a silver lining in a pint of disappointment. Facing covid restrictions that took the joy out of football plus an incoming painful loss, Timisoreana proved that success is still possible if you have an honest and heartfelt look at what is really happening on the field.
Team: Ioana Mihai // Senior Brand Strategist Publicis România, Theodor Sandu // Group Creative Director Publicis România, Mădălina Udrea // Client Lead Publicis România, Ana-Maria Ionita // Group Account Director Publicis România, Ana-Maria Bănică // Digital Account Manager Publicis România, Marian Dragomir // Social Media Specialist Publicis România, Mădălina Buhos // Senior Copywriter Publicis România, Gabriel Miu // Senior Art Director Publicis România, Iulia Dobre // Senior Brand Manager ASAHI ROMÂNIA, Zoltan Barti // Digital Manager Media Investment.