Itsy Bitsy Radio - Raising the 1st of June to national public holiday

Information

Campaign: Raising the 1st of June to national public holiday
Client: Itsy Bitsy Radio
Brand: Itsy Bitsy Radio
Submitted by: GMP Advertising
Contributing Agencies: POINT PUBLIC AFFAIRS// GMP PR// WEBSTYLER

Background/Objectives
Strategy
Results

Background/objectives:

Itsy Bitsy, the only Romanian radio dedicated to parents and children, launches a brave campaign which aims to fundamentally change the relationship of Romanian parents with their kids and offer them their own national public holiday.

Strategy:

The campaign message, that time spent by parents with their children has a great influence on health, proved that our cause was VITAL for the whole country and turned the 1st of June into a public holiday set by law.

Results:

After 9 months of low-budget campaign, this radio station influenced politicians to vote the first public holiday in the EU dedicated to children and the first public holiday obtained by a brand in Romania.

INTERNET

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RADIO

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OTHER

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OUTDOOR

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