Campaign: Purity TestClient: Valvis HoldingBrand: Aqua CarpaticaEntrant Agency:CohnandJansen JWTMedia Agency: Media Investmen
Background/objectives: Aqua Carpatica needed to continue the fight for water purity by empowering consumers to know the quality of the water they drank.
Strategy: We knew that especially for Romanians, seeing meant believing, and therefore we brought the laboratory within everyone’s reach. We created the Water Purity Test, a paper strip which empowered consumers to check the nitrate concentration of the water they drink, by dipping the test in water.
Results: 40% Sales increase, the biggest Facebook community in FMCG, better advertising impact vs. the commercials aired in that period.