P&G Smart Fun at Cora

Information

Campaign: P&G Smart Fun at Cora
Client: Procter & Gamble România
Brand: Pampers
Entrant Agency:Geometry Global România
Second Agency: New View

Background/Objectives
Strategy
Results

P&G wanted to offer Cora shoppers a positive shopping experience in the diapers category, by turning Pampers into the brand that caters for the entire family’s satisfaction.

Unlike standard promo driven campaigns in the category, we decided to win in store with a differentiated approach. Our campaign’s strategy centered around offering “educational fun” on top of product functional performance.
Big Idea: PAMPERS AND CORA HELP YOUR KID HAVE A SMART BABYHOOD.

The campaign delivered excellent results and surpassed all business, behavioral and perceptual objectives.

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