Pepsi - Pepsi Retro Studio

Information
Public Case Summary
Team

Campaign: Pepsi Retro Studio
Brand: Pepsi
Client: PepsiCo România
Lead Agencies: DDB România & Kubis
Contributing Agency: OMD România

Public Case Summary:
With HoReCa almost paused by the pandemic crisis and a consumer that was reluctant to premium SKUs, Pepsi took the courage to bet all its business and communication plan on the iconic glass bottles: the old and the new one. So, it appeared Pepsi Retro Studio the branded entertainment solution to answer consumers' need for nostalgia entertainment and a shameless display of brand, consumption and pop culture to satisfy both generations.

Team: Alex Tocilescu // Senior Copywriter DDB România, Mihai Calotă // Senior Art Director DDB România, Ştefan Vasilachi // Creative Director DDB România, Blanka Horvath // Account Director DDB România, Ioana Dobrinescu // Senior Strategic Planner DDB România, Simina Leotescu // Head of Strategy DDB România, Roxana Țâmpău // Managing Director DDB România, Carina Toma // Group Creative Director Kubis, Victor Firan // Art Director Kubis, Iuliana Dragomir // Senior Brand Manager PepsiCo România, Delia Corniciuc // Marketing Activation Manager PepsiCo România, Alexandra Constantin // Brand Manager PepsiCo România, Emanuela Badanga // Junior Brand Manager PepsiCo România, Laurențiu Ion // Digital & Media Manager PepsiCo România, Dana Constantin // Digital Manager OMD România, Răzvan Meiroșu // Media Director OMD România, Maria Ilie // Senior Media Manager OMD România, Irene Derasadurian // Media Manager OMD România

Creative Reel

Images of Creative Work

Poster 1

Poster 2

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