Corso - Of Corso

Information

Campaign: OF CORSO
Client: MACROMEX
Brand: CORSO
Entrant Agency: 23 Communication Ideas
Second Agency: Digital Star
Media Agency: Starcom Mediavest Group

Background/Objectives
Strategy
Results

Background/objectives: Corso, a local, new brand, has enough ambition to become a game changer in the ice-cream category.

Strategy: Become a cool option for the ice-cream heavy users (15-24 y.o.).
Knowing their reluctance to commercial messages, the approach was to create true, relevant content that would raise their interest for the brand.

Results: We launched a brand new song, in partnership with the music industry and two of the most prominent artists of the moment. The song was initially picked up by radio, TV and online and afterwards used in our advertising campaign.

TV

Of Corso - TV Spot

Play Video

Radio

Radio Spot

Outdoor

Displays

Fridge

Poster

Online

Of Corso - Lyrics Video

Play Video

Online Video

Play Video
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