Orange - Millidge and Doig

Information

Campaign: Millidge and Doig
Brand: Orange
Client: Orange România
Submitted by: Orange România
Second Agency: Wieden + Kennedy
Third Agency: Publicis România
Media Agency: Initiative Media

Background/Objectives
Strategy
Results

Background/objectives: To protect Orange market lead, the brand needed to sit above the confusing scramble with a clear and distinctive platform that could make them stand for more in the minds of Romanians.

Strategy: We looked beyond devices, minutes and texts and found out Orange provided a service that was ultimately about something bigger - togetherness.

Results: Orange managed to stay number one in both in business and brand perception by creating stories of real engagement and by making Millidge and Doig friendship part of Romanian culture.

TV

2013 - Hairdresser

Play Video

2013 - Sledging

Play Video

2014 - Dance

Play Video

2014 - Easter

Play Video

2015 - Summer

Play Video

2015 - Xmass Duet

Play Video

Online

2013 - Online banner - Hairdresser

2013 - Facebook App - Sledging

2014 - Online banner - Easter

2015 - Online banner_Summer

2015 - Online game tutorial - Xmass Duet

Play Video

Outdoor

2013 - Ooh - Hairdresser

2013 - Ooh - Sledging

2014 - Ooh - Dance

2014 - Ooh - Easter

2015 - Ooh - Summer

2015 - Ooh - Xmass Duet

Click to access the login or register cheese