Regina Maria - Listen To Your Body

Public Case Summary

Campaign: Listen To Your Body
Brand: Regina Maria
Client: Regina Maria
Lead Agency: CAP
Contributing Agencies: Media-tique

Public Case Summary:
Under the new reality of the pandemic that inhibited the already low preventive healthcare behavior of the Romanian culture, with a lower communication budget than its key competitor (the market leader), Regina Maria needed to overturn a descending trend of traffic in its polyclinics and to increase brand indicators. It also had to overcome the perception of being an expensive, premium brand. Despite these obstacles, a campaign built on relevant insights and creativity increased usage and brand indicators to record levels, helping Regina Maria gain market leadership.

Team: Codin Caradimu // Creative Partner CAP, Marius Aldea // Copywriter CAP, Attila Hun // Senior Art Director CAP, Laurentiu Lupu // Art Director CAP, Catalin Rulea // Senior Art Director CAP, Sanziana Serbanescu // Account Director CAP , Cristina Purcarea Managing Partner CAP, Greta Redeleanu // Marketing Director Regina Maria, Cristiana Vago // Communication Manager Regina Maria, Alina Bacalu // Head of Corporate Communication Regina Maria, Raluca Stincescu // Jr Digital Marketing Specialist Regina Maria, Andreea Laca // Outpatient Brand Manager Regina Maria, Raluca Stoica // Laboratory&Imaging Brand Manager Regina Maria, Lavinia Buzi // Head of Buying Media-tique

Creative Reel

Images of Creative Work

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