Timişoreana - La Cârciuma de la Drum

Information

Campaign: La Cârciuma de la Drum
Client: Ursus Breweries
Brand: Timişoreana
Submitted by: GMP Advertising

Background/Objectives
Strategy
Results

Background/objectives:

In a tough summer battle against brands’ tactical weapons, 300-years-young Timisoreana aimed to grow brand equity and defend market shares

Strategy:

Timisoreana gave a new spin on the tradition of having fun with friends and family, in a piece of pop culture: a song and its video as the backbone of the campaign.

Results:

Timisoreana’s bet to create a popular branded content proved to be a success beyond the ambitious expectations on all levels: brand equity reached an all-time high and market shares increased.

TV

La Carciuma de la Drum_Romanii au Talent

Play Video

TVC La Carciuma de la Drum

Play Video

TVC NCP

Play Video

RADIO

Radio NCP

INTERNET

Music Video La Carciuma de la Drum_part1

Play Video

Facebook Cover Photo Roton

Shazam Cover La Carciuma de la Drum

OUTDOOR

Jukebox Branding

NCP Key-visual

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