Coca-Cola Zero Sugar - INNA Music Cans Album

Information

Campaign: Inna Music Cans Album
Brand: Coca-Cola Zero Sugar
Client: The Coca-Cola Company
Submitted by: McCann Worldgroup România

Background/Objectives
Strategy
Results

Background/objectives:

Combine the equity of the Coca-Cola Zero Sugar brand and the music equity of the famous artist Inna, to create an ownable and memorable brand experience across touchpoints, to make Coca-Cola Zero Sugar relevant for the target audience.

Strategy:

We used the opportunity of having Inna as a brand endorser unlock with the smartphones a surprising experience, by scanning the cans, as a canvas for expressing creativity and innovation.

Results:

The non-TV campaign strengthened product credibility and increased userbase for Coca-Cola Zero Sugar.

OOH

Digital

Other

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