ING Bank - ING Yes, you can

Information

Campaign: ING Yes, you can
Brand: ING Bank
Client: ING Bank România
Submitted by: CAP
Second Agency: Mullen Lowe Profero
Media Agency: Zenith România

Background/Objectives
Strategy
Results

Background/objectives: ING wasn’t perceived as a loan bank. For years, it drove customers away with risk-based pricing and restrictive eligibility criteria. Now, it had to work on image and consideration.

Strategy: The only weapon we had: the almost instant granting of loan, facilitated by a market opportunity.
The creative solution had to enhance brand image, outline relevance and customer experience. The key instrument we used was the empowering “Yes, you can”, in a series of sketches taking place in a surreal ING Office.

Results: The outcome: the all times record sales of ING loans, outstanding brand performance.

Outdoor

#1 TV ING Yes, you can. Jaw and Honeymoon

Play Video

#2 TV ING Yes, you can. Jaw and Hunters

Play Video

#3 TV ING Yes, you can. Jaw and Stork

Play Video

Online

#1 Internet Advertising ING Yes, you can Banner

#2 Internet Advertising ING Yes, you can Contextual Banner

#3 Internet Advertising ING Yes, you can Geolocation Banner

Radio

# 1 Radio ING Yes, you can Jaw

Print

# 1 Print ING Yes, you can Poster Wedding

# 2 Print ING Yes, you can Poster Hunters

# 3 Print ING Yes, you can Flyer Jaw

Outdoor

#1 OOH ING Yes, you can Xmas

#2 OOH ING Yes, you can Jaw

#3 OOH ING Yes, you can Stork

Direct Mail

#1 Direct Mail ING Yes, you can Car

#2 Direct Mail ING Yes, you can Jaw

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