ING Bank - ING Pay

Information

Campaign: ING Pay
Brand: ING Bank
Client: ING Bank
Submitted by: Headvertising

Background/Objectives
Strategy
Results

Background/objectives:

As 2018 was the year of HCE payments, it was crucial for us to have a strong start for ING Pay. So, considering the late launch, our main objective was 20 000 active ING Pay users by end of year.

Strategy:

We “emulated” the look of another ING campaign in order to be able to stay within planned TV budget, while not disrupting the flow of the on-air campaign that ran when we received the “go-ahead” for ING Pay launch.

Results:

ING Bank more than compensated for the very late launch in the year of their smartphone payments. There was a spectacular 150% increase over the year’s objective, getting 50 000 ING Pay users.

TV

Radio

Outdoor

Digital

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