Campaign: Heroes of Imaginary WorldsBrand: Kinder ChocolateClient: Ferrero RomâniaLead Agency: Publicis RomâniaContributing Agency: STARCOM
Public Case Summary:In a sales driven context, using the power of communication, Kinder had to defend its most precious asset: its brand iconicity and, generate unprecedented business growth.To make up for the guilt generated by WFH with kids, parents used an evening bonding ritual: reading stories. We took the mission to help parents build emotional resilience in their kids through storytelling. Kids became heroes of imaginary worlds created by themselves through interactive content that resulted in uniquely personalised stories, transforming the reading time into the most exciting moment of the day.
Team: Diana Maftei // Art Director Publicis România, Horia Girbea // Copywriter Publicis România, Silviu Nedelschi // Executive Creative Director Publicis România, Mirela Iordache // Client Manager Publicis România, Ana-Maria Ţarălungă // Group Creative Director Publicis România, Andrei Purecel // Client Executive Publicis România, Mădălin Dragnea // Art Director Publicis România, Adriana Dinu // Digital Client Manager Publicis România, Marius Farcasanu // Web Graphic Designer Publicis România, Cătălin Grigore // Sr Art Director Publicis România, Alexandru Tofan // Art Director Publicis România, Elis Iaia // Head of Digital Strategy Publicis România, Adina Albu // Sr Client Lead Publicis România, Veronica Ciacoveanu // Digital client lead Publicis România, Bianca Loboda // Client Lead Publicis România, Diana Pasoi // Sr Brand Manager Publicis România, Emil Mititelu // Digital client lead STARCOM, Adrian Alexe // Client Lead STARCOM, Alina Jijau // Communication Director MSL The Practice, Bogdan Dascălu // Account Manager Mediapost Hitmail