Vodafone - Hai Simona! – Go Simona!

Information

Campaign: Hai Simona! – Go Simona!
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Media Agency: UM România

Background/Objectives
Strategy
Results

Background/objectives: Vodafone had the courage to associate with Simona Halep in the times when Romanians had the harshest words for her, when she was losing. Objectives: score above average in image KPI’s, increase mobile devices sales by 10%, data activation by 30% vs. LY.

Strategy: With the Every encouragement matters campaign we supported Simona when she needed it most.

Results: Scored well above average: mobile devices sales +14% & data activation +45% vs. LY.
The hashtag #haisimona reached 17 million users.

TV

Spot TV

Play Video

Radio

Spot Audio

Outdoor

Hai Simona - GO Simona Ooh

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