Campaign: Great for your communityBrand: Patru MâiniClient: Patru MâiniSubmitted by: Rusu+Borțun Brand Growers
Background/objectives: Patru Mâini is a construction materials producer with a two-folded mission – that of a commercial entity and that of a social hub: renovating poorly equipped children’s facilities.
Strategy: Quality products and a social mission were not enough – Patru Maini needed to show the audience why they should give up their habitual purchase.The brand reunited craftsmen and beneficiaries alike under one common purpose – COMMUNITY HELP. We allowed anyone to nominate buildings needing renovations, turning a commercial war into a consumer auction.
Results: Patru Maini managed to gather the community around renovating buildings while also consolidating its market share.