Pampers, Ariel, Lenor - Give A New Start To A Newborn

Information

Campaign: Give A New Start To A Newborn
Brand: Pampers, Ariel, Lenor
Client: Procter & Gamble România
Submitted by: Grey România

Background/Objectives
Strategy
Results

Background/objectives:
Procter & Gamble needed to boost sales in Profi, which is the fastest growing retailer, having a particularly strong presence in smaller towns. The paradox is that baby-care category in Profi was already completely owned by Pampers, so it was necessary to convince new parents shopping for baby products to come to Profi.

Strategy:
Big Idea: With P&G and Profi, you can help build a baby’s future, from the very first moment.

Results:
The campaign achieved all its objectives and further consolidated the partnership between P&G and Profi.

TV

Radio

Print

Online

Social Media

Retail Experience

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