Campaign: Give A New Start To A NewbornBrand: Pampers, Ariel, LenorClient: Procter & Gamble RomâniaSubmitted by: Grey România
Background/objectives:Procter & Gamble needed to boost sales in Profi, which is the fastest growing retailer, having a particularly strong presence in smaller towns. The paradox is that baby-care category in Profi was already completely owned by Pampers, so it was necessary to convince new parents shopping for baby products to come to Profi.
Strategy:Big Idea: With P&G and Profi, you can help build a baby’s future, from the very first moment.
Results:The campaign achieved all its objectives and further consolidated the partnership between P&G and Profi.