Federația Română de Fotbal (Romanian Football Federation) - FRF - The Reconquered Stadium

Information

Campaign: FRF - The Reconquered Stadium
Brand: Federația Română de Fotbal (Romanian Football Federation)
Client: Federația Română de Fotbal
Submitted by: GMP Advertising & Webstyler
Second Agency: GMP PR

Background/Objectives
Strategy
Results

Background/objectives: For the decisive Romania-Finland match, UEFA suddenly announces that spectators won’t be allowed in the stands.

Strategy: Arena Fanilor turns into a virtual stadium to mobilize supporters to stay close to the team: "We are playing without spectators, but never without fans."

Results: For the first time in the world a team sanctioned to play without spectators succeeds to engage the fans in a virtual stadium with impact in real life. It was also the most engaging campaign ever for the fans community of the national team.

TV

Stage1 - tv branded content

Play Video

Radio

Stage 1 - Radio Spot

Outdoor

Stage1 - Digital video for social media

Play Video

Stage2 - Digital video for social media

Play Video

Other

Stage2 - Event coreography video

Play Video

Stage1 - virtual ticket

Stage2 - Event branding

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