Campaign: FRF - The Reconquered StadiumBrand: Federația Română de Fotbal (Romanian Football Federation)Client: Federația Română de FotbalSubmitted by: GMP Advertising & WebstylerSecond Agency: GMP PR
Background/objectives: For the decisive Romania-Finland match, UEFA suddenly announces that spectators won’t be allowed in the stands.
Strategy: Arena Fanilor turns into a virtual stadium to mobilize supporters to stay close to the team: "We are playing without spectators, but never without fans."
Results: For the first time in the world a team sanctioned to play without spectators succeeds to engage the fans in a virtual stadium with impact in real life. It was also the most engaging campaign ever for the fans community of the national team.