Edenia - Eduard, president of the block

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Public Case Summary
Team

Campaign: Eduard, president of the block
Brand: Edenia
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM

Public Case Summary:
As the 2020 pandemic context made us all more receptive about health, food safety and in-home consumption habits, it seemed relevant to step in and inspire people to live better and healthier through smart and simple choices by Edenia. Our “education by entertainment” approach proved successful again. The new online sitcom, “Eduard, president of the block” achieved even greater results than the year before, reaching more than 4,5 million views, increasing brand KPI’s on all levels and a double digit sales uplift, without the amplification of any traditional media.

Team: Teodora Ionica // Group Creative Director Saatchi & Saatchi + The Geeks, Bogdan Costin // Creative Director Saatchi & Saatchi + The Geeks, Ioana Brebu // Client Service Director Saatchi & Saatchi + The Geeks, Andreea Moise // Art Director Saatchi & Saatchi + The Geeks, Mădălina Stoica // Account Director Saatchi & Saatchi + The Geeks, Vlad Petre // Managing Director Saatchi & Saatchi + The Geeks, Oana Stincel // Marketing Director Macromex, Camelia Manoil // Senior Brand Manager Macromex, Georgiana Modoran // Brand Manager Macromex, Adrian Vladut // Media Communication Manager STARCOM, Daniela Eustafievici // Media Communication Manager STARCOM, Manuela Tutunica // Media Performance Specialist STARCOM, Andreea Ivanov // Performance Media Consultant STARCOM

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