Campaign: Donate Time for LifeClient: The Coca-Cola CompanyBrand: DornaSubmitted by: McCann Worldgroup România
Background/objectives:Dorna water as a suitable water for babies, chose to “touch” the critical national issue of premature babies, together with Save the Children. The CSR program informs and engages consumers to donate incubators.
Strategy:Dorna helped transform seconds (of online viewing of its supporting videos) into seconds of life for premature babies. One incubator would be donated for each 7.8mil viewed seconds.
Results:In only 2 weeks views exceeded the objectives and 10 incubators were donated in the end. Dorna’s baby care indicators went up.