Campaign: Coca-Cola InstacansClient: The Coca-Cola CompanyBrand: Coca-ColaSubmitted by: GMP Advertising & Webstyler
Background/objectives:This case tells the story of a leading brand that spotted a cultural trend among its youngest Romanian consumers.
Strategy:Looking in the mediums where the Romanian youth produce content freely, Coca-Cola saw a local opportunity in rewarding those who put effort and pride in self-expression. Together with its youthful enjoyers, Coca-Cola launched the Romanian InstaCans, reinventing the consumption of a standard medium by combining it with an untouchable brand asset for a worldwide premiere.
Results:The campaign surpassed all its objectives and set a new benchmark for engaging with the Romanian youth.