Groupama - Brand Image Campaign

Information

Campaign: Brand Image Campaign
Client: Groupama
Brand: Groupama
Submitted by: Leo Burnett România/Publicis One

Background/Objectives
Strategy
Results

Background/objectives:

In the context of high price perception and low media visibility, on a years-long stagnating market where not even the most eligible target segment considers insurance we had to find a way to make Groupama visible again and and generate sustainable sales growth.

Strategy:

If you get insured at Groupama, we will address any misfortune so fast, that it would feel like it never happened and you can continue your life naturally.

Results:
All results exceeded objectives.

TV

TV spot

Play Video

INTERNET

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FB ad

FB Carousel

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