Doncafé - Billions of moments


Campaign: Billions of moments
Brand: Doncafé
Client: Strauss România
Submitted by: McCann Worldgroup România
Second Agency: MRM Worldwide România
Media Agency: Starcom MediaVest


Background/objectives: Our mission was to help the young Doncafe find its place and, thrive in a marked that worked like a monopoly for Jacobs; To find a powerful voice for a brand set out to redefine the rules of its category.

Strategy: The “Billions of moments” platform established Doncafe as the “coffee for me moments” with an association that grew every year, creating a new meaningful interpretation of coffee.

Results: Market share increased with 30% in value; brand perception overpassed market benchmark for “A brand for me” and “A brand I trust”.


2013 - TV spot

Play Video

2014 - Brazil - TV COMMERCIAL

Play Video

2014 - Your Instant Moment - TV COMMERCIAL

Play Video

2015 - Doncafe Craciun - TV COMMERCIAL

Play Video


2013 - Billions of moments - Online Banner

2014 - Your Instant Moment - Online Banner

2014 - Spring Promo - Poster

2014 - Your Instant Moment - Consumer Magazine

2015 - Green_Facebook Post


2013 - Billions of moments - Consumer magazine

2015 - Flavors - Mrs. Christmas - Consumer Magazine

2015 - Green - Consumer Magazine

Other Advertising Communication

2013 - Billions of Moments - Pallerwrap

2015 - Flavors - Mrs. Christmas - Pallerwrap

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