Campaign: Aqua ScannerClient: Valvis HoldingBrand: Aqua CarpaticaSubmitted by: Cohn & Jansen JWTContributing Agencies: Atelieru de Internet// Wired Views
Background/objectives:Aqua Carpatica had to face fierce competitors with a big history on the market. Its objective: remind people of its strongest differentiator – the lowest level of Nitrates – and get a bigger piece of the market.
Strategy:Keeping its fight for waters’ purity, Aqua Carpatica provided undeniable evidence of its brand claims, by inventing a new tool for the people to be confidently informed at the POP: Aqua Scanner – an app that unveils the Nitrates levels for all waters on shelves.
Results:Aqua Scanner became the most downloaded marketing app in Romania and Aqua Carpatica became the market leader.