effie awards

A brand positioning lesson with the president of the EFFIE 2007 jury

Erich Buxbaum, director International Advertising Association (IAA) Europe and president of the EFFIE 2007 jury, will hold a workshop in Bucharest, during the festival of efficiency in advertising, EFFIE Awards, the forth Romanian edition.

The workshop, “Brand Positioning – Develop, sharpen and strengthen your brands for sustainable profits and protect them from aging”, is a one and a half day course, that will start on the 28th of March, from 16.00 to 18.00, and will continue on the 29th of March, from 9.00 to 17.00. The workshop will take place in the Diamond Hall, of the Howard Johnson hotel, in Bucharest.

This course is an intensive programme addressed to middle management that will help them to strengthen the business skills. The training will have six modules containing over 400 slides and over 100 real life examples and 40 commercials, a syndicate work, with an extensive Q & A session.

Some of the workshop’s topics are: the importance of brands, the power of brands, brand positioning, brand dynamics, brand vision, brand development, brand life, brand extension, success strategies, brand portfolio planning, brand migration, brand age & rejuvenation.

The workshop is organized by IAA Romania and the access will be possible based on a fee. A short presentation of this workshop will be made during the EFFIE seminar, that will take place on the 27th of March, from 16.00 to 18.00, at the Howard Johnson hotel.

The access will be free, upon a reservation made at the organizing company of EFFIE 2007, Millenium Communications. Erich Buxbaum has an experience of over 30 years in marketing and communication. Over the years he was responsible for global strategy, innovation and brand building at Unilever and held different positions as Senior Vice President, Household Care, Unilever London and President Unilever und Chairman Lever Faberge, Austria.

Buxbaum has many areas of competence as Strategic Management, Portfolio Management / Acquisitions and Disposals, Knowledge Management, Brand Build & Positioning, Brand Communication, Innovation Process Management and Color Psychology. The EFFIE 2007 awarding gala will take place on the 29th of March, starting 19.30, at the Bamboo Club, in Bucharest. The after party will follow the gala, at the same club.

The tickets for the gala are available at www.effie.ro.

Entries will be received untill the 16th of March, at the organizing company – Millenium Communications.

Campaigns must have run in 2006, on at least one media support, they must state clear objectives and to offer proof of having met or exceeded them. They must combine in the best way all the disciplines that create a successful marketing program – planning, market research, media, creative and account management and to prove the partnership between the agency and the client in building the brand.

The entries will be judged in two rounds, on the 27th and on the 28th of March. The winners will be announced during the Award Gala, that will take place on the 29th of March.

EFFIE Awards program was created in the United States of America, in 1968, by the New York American Marketing Association, in recognition of the year’s most effective advertising campaigns – campaigns that have delivered superior results in meeting the objectives they were designed to achieve.

The first Romanian edition of the EFFIE Awards took place in 2004.

For any further information, please contact:
Irina Florea
PR Manager
Millenium Communications
Phone – 0730 202 281
E-mail – irina.florea@milleniumcommunications.ro

To sign up for Erich Buxbaum’s workshop (28-29 of March), please contact Irina Iliescu, IAA Romania, ph. 021 303 48 63.

To make a reservation for the EFFIE seminar (the 27th of March), please contact Andrei Serbulea, Millenium Communications, 021 410 75 80.