effie awards

Winners 2013

Romanian Effie Awards 10th edition winners


ALCOHOLIC BEVERAGES - OTHERS


BRONZE
Campaign: Absolut Blank România
Brand: Absolut Vodka
Company: Pernod-Ricard România
Entrant Agency: G2 România
Second Agency: 2Active PR
Third Agency: Front Line Marketing

ALCOHOLIC BEVERAGES: BEERS


GOLD
Campaign: Only Taste Matters
Brand: Ciuc Premium Natur Radler
Company: Heineken România
Entrant Agency: 23 Communication Ideas
Second Agency: Webtailors
Third Agency: Jazz
Media Agency: UM România

BRAND EXPERIENCE


GOLD
Campaign: For Experimentalists Since 1615
Brand: Grolsch
Company: URSUS Breweries
Entrant Agency: Arsenoaiei&Mătăşel
Second Agency: Kubis Interactive
Third Agency: The Practice
Media Agency: Media Investment

BUSINESS TO BUSINESS


BRONZE
Campaign: The Allies
Brand: Romtelecom Business Solution
Company: Romtelecom
Entrant Agency: GMP Advertising

CORPORATE REPUTATION, IMAGE & IDENTITY


GOLD
Campaign: Vodafone Brand Relaunch
Brand: Vodafone
Company: Vodafone România
Entrant Agency: McCann Erickson România
Media Agency: UM România

DAVID VS GOLIATH


GOLD
Campaign: Vote for Purity
Brand: Aqua Carpatica
Company: Valvis Holding
Entrant Agency: Cohn&Jansen JWT

DIGITALLY LED CAMPAIGNS


BRONZE
Campaign: Share the Love
Brand: Nivea Crème
Company: Beiersdorf
Entrant Agency: DraftFCB
Second Agency: Republika Interactive
Media Agency: MEC Global

SILVER
Campaign: Don Curcan Launch Campaign
Brand: Don Curcan
Company: Caroli Foods Group
Entrant Agency: Ogilvy&Mather
Media Agency: UM România

GOLD
Campaign: Nostalgia
Brand: Pegas
Company: Atelierele Pegas
Entrant Agency: Publicis
Media Agency: Optimedia


FINANCIAL SERVICES


GOLD
Campaign: Spend and Save
Brand: ING Card Complet
Company: ING Bank
Entrant Agency: CAP
Media Agency: Zenith Media

GOODWORKS EFFIE - NON-PROFIT


SILVER
Campaign: The Library Wanderers (Căutătorii de Poveşti)
Brand: Development Program
Company: Irex România
Entrant Agency: GMP PR
Second Agency: The Cell
Media Agency: Spoon Media

SILVER
Campaign: Repetition
Brand: Centrul Horia Moţoi
Company: Centrul Horia Moţoi
Entrant Agency: Saatchi&Saatchi România
Media Agency: Zenith Media


MEDIA & ENTERTAINMENT


GOLD
Campaign: For Any Sport Addicts
Brand: Dolce Sport
Company: Romtelecom
Entrant Agency: GMP Advertising

MEDIA INNOVATION


SILVER
Campaign: Vodafone Library
Brand: Vodafone
Company: Vodafone România
Entrant Agency: UM România
Second Agency: McCann Erickson România

GOLD
Campaign: Second-Life for Mihai Neşu Foundation
Brand: Gazeta Sporturilor
Company: Gazeta Sporturilor
Entrant Agency: Leo Burnett & Target


NEW PRODUCT OR SERVICE INTRODUCTIONS


SILVER
Campaign: Tazovsky Launch Campaign
Brand: Tazovsky Vodka
Company: PPD România
Entrant Agency: Ogilvy&Mather
Media Agency: MEC România

NON-ALCOHOLIC BEVERAGES


SILVER
Campaign: Zest for Life
Brand: Prigat
Company: PepsiCo
Entrant Agency: Graffiti BBDO
Second Agency: Xplain
Media Agency: Mediacom

GOLD
Campaign: The Supreme Balance for Body & Mind
Brand: Bucovina
Company: Rio Bucovina
Entrant Agency: Leo Burnett & Target

GOLD
Campaign: Today. Same as Yesterday
Brand: Pepsi
Company: PepsiCo
Entrant Agency: Graffiti BBDO
Second Agency: Xplain
Media Agency: Mediacom

GOLD
Campaign: National Consumer Promo
Brand: Sprite
Company: The Coca-Cola Company
Entrant Agency: McCann Erickson România
Second Agency: MRM Worldwide
Media Agency: UM România


PACKAGED FOOD


BRONZE
Campaign: Ladybug
Brand: Rarăul
Company: Albalact
Entrant Agency: Graffiti BBDO

BRONZE
Campaign: Food is Fun
Brand: Maggi Fidelicios
Company: Nestlé România
Entrant Agency: McCann Erickson România
Media Agency: Zenith Media

BRONZE
Campaign: Handcrafted Promotion
Brand: Napolact
Company: Napolact
Entrant Agency: Propaganda
Second Agency: Senior Hyperactive
Media Agency: UM România


PERSONAL CARE PRODUCTS & SERVICES


BRONZE
Campaign: The Upgrade Race
Brand: Gillette ProGlide
Company: Procter&Gamble România
Entrant Agency: Leo Burnett & Target
Second Agency: iLeo Marketing Interactiv

RETAIL


BRONZE
Campaign: Price Repositioning Campaign
Brand: Praktiker
Company: Praktiker România
Entrant Agency: Leo Burnett & Target

SINGLE MEDIA COMPANY ACTIVATION


BRONZE
Campaign: Masterchef Ariel TV Sponsorship
Brand: Ariel
Company: Procter & Gamble România
Entrant Agency: Starcom MediaVest Group
Second Agency: Media Pro Magic
Third Agency: H Media
Media Agency: MediaCom

SNACKS, CONFECTIONERY AND DESERTS


GOLD
Campaign: ROM Gives You the Kick to Finish What You Started
Brand: ROM
Company: Kandia Dulce
Entrant Agency: McCann Erickson România
Second Agency: MRM Worldwide
Third Agency: McCann Professional Communication România
Media Agency: UM România

SUSTAINED SUCCESS


GOLD
Campaign: A Beer in a Thousand
Brand: Ciuc Premium
Company: Heineken România
Entrant Agency: 23 Communication Ideas
Second Agency: Ogilvy&Mather (2009)
Media Agency: UM România

TELECOMMUNICATIONS: INTERNET AND DATA


BRONZE
Campaign: War Hero
Brand: Cosmote
Company: Cosmote România
Entrant Agency: Papaya Advertising

TELECOMMUNICATIONS: VOICE OFFERS


SILVER
Campaign: The Elf
Brand: Cosmote
Company: Cosmote România
Entrant Agency: Papaya Advertising
Media Agency: Media Investment

GRAND EFFIE


WINNER
Campaign: National Consumer Promo
Brand: Sprite
Company: The Coca-Cola Company
Entrant Agency: McCann Erickson România
Second Agency: MRM Worldwide
Media Agency: UM România