effie awards

Romanian Effie 2018 Rankings

Romanian Effie 2018 Results

 

The scoring system used to compile the rankings is based on the global ranking system that can be found at: http://effieindex.com.

The most effective clients in the Romania are Telekom România (three golds, one silver & one bronze), The Coca-Cola Company (three golds and one bronze) and MagiCAMP NGO (Grand Effie, one gold and one silver).

 

Position Client Points
1 Telekom România 38
2 The Coca-Cola Company 32
3 MagiCAMP NGO 18
4 ING Bank România 16
5 Visa România 12
6 P&G România 10
6 US Food Network 10
6 Valvis Holding 10
7 Avon Cosmetics România 8
7 Kaufland România 8
8 Banca Transilvania 6
8 California Fresh Flavours 6
8 Enel România 6
8 Fabryo Corporation 6
8 OLX Online Services 6
8 Patria Bank 6
8 Ursus Breweries 6
9 Auchan Retail România 4
9 Bergenbier S.A. 4
9 Bunge România 4
9 Nutricia Early life Nutrition 4
9 Pepsi Co 4
10 Apemin Zizin 2
10 Cris-Tim 2
10 Federaţia Română de fotbal 2
10 Labormed Alvogen 2
10 LIDL România 2
10 Macromex 2
10 Orange România 2
10 PPD România 2
10 Provident Financial România 2
10 Rompetrol 2
10 UniCredit Bank România             2

 

Telekom leads the brands top, followed by Coca-Cola & MagicHOME.

 

Position Brand TOTAL
1 Telekom 38
2 Coca-Cola 30
3 MagicHome 18
4 ING Bank 16
5 Visa 12
6 Aqua Carpatica 10
6 KFC 10
6 Pampers 10
7 Avon 8
7 Kaufland 8
8 Banca Transilvania 6
8 Enel 6
8 Patria Bank 6
8 Savana 6
8 Storia.ro 6
8 Taco Bell 6
9 Aptamil 4
9 Auchan 4
9 Grolsch 4
9 Mirinda 4
9 Noroc 4
9 Unisol 4
10 Corso 2
10 Cris-Tim 2
10 DIGENZYM 2
10 Lidl 2
10 National Football Team 2
10 Orange 2
10 Ariel 2
10 Lenor 2
10 Provident 2
10 Rompetrol 2
10 Sprite 2
10 Tazovsky 2
10 Timișoreana 2
10  UniCredit Bank 2
10 Zizin 2

 

Leo Burnett Group/Publicis One România, McCann Worldgroup România, Jazz Communication & UM România (with the same score as Jazz) are the most effective agencies. As submitting agencies, , Leo Burnett Group/Publicis One România won 8 trophies (3 Gold, 2 Silver & 3 Bronze), McCann Worldgroup România won six trophies – 3 Gold, 2 Silver and 1 Bronze and Jazz won the Grand Effie (receiving also a Gold for the same campaign) and another Silver & Gold.

 

Position Agency Points
1 Leo Burnett Group / Publicis One România 58
2 McCann Worldgroup România 48
3 Jazz Communication 28
3 UM România 28
4 Media Investment 27
4 MRM // McCann România 27
5 Publicis România / Publicis One România 24
6 MSLGROUP The Practice / Publicis One România 17
7 Cohn & Jansen JWT 16
7 Headvertising 16
7 McCann PR 16
8 GMP Advertising 15
9 Rogalski Damaschin Public Relations 12
10 Graffiti BBDO 10
11 Golin 9
12 Graffiti PR 8
13 Webstyler 7
13 Atelieru de internet 7
13 Initiative Media 7
14 Next Advertising 6
14 Three 6
15 Mediacom 5
15 OMD România 5
16 Kubis Interactive 4
16 Mullen Lowe România 4
17 Conversion 3
17 Media Consulta 3
17 Media House 3
17 Starcom MediaVest / Publicis One România 3
17 United Media Services 3
17 Universal Media 3
18 Chapter 4 Communications România 2
18 Grey România 2
18 Mullen Lowe Profero România 2
18 Nurun / Publicis One România 2
18 Parenting Ads 2
18 Spoon Digital Agency 2
18 Zenith România 2
19 CREATIV PRO DESIGN 1
19 Exact Business Solution 1
19 Flying Elephant 1
19 Frank Group 1
19 Go Studio 1
19 Goya Public Relations 1
19 Porter Novelli Public Relations 1
19 Screen Native 1
19 GMP PR 1