effie awards

Romanian Effie 2017 Rankings

Effie Romania launches this year a ranking which gathers information about the Romanian winners and finalists in a local index.

The scoring system used to compile the rankings is based on the global ranking system that can be found at: http://effieindex.com.

 

Romanian Effie 2017 Results

The most effective clients in the Romania are Itsy Bitsy Radio (one Bronze, one Silver and one Gold Effie), P.P. Distributors România (one Silver, one Gold and the Grand Effie), The Coca-Cola Company (one Gold Effie and numerous nominations) and U.S. Network (3 Silver Effie).

 

Position Client Points
1 Itsy Bitsy Radio 18
1 P.P. Distributors România 18
1 The Coca-Cola Company 18
1 US Food Network 18
5 Ursus Breweries 16
5 Valvis Holding 16
5 Vodafone  România 16
8 Bergenbier 14
9 PepsiCo 12
10 ING 8
10 Macromex 8
10 Mediafax 8
10 P&G 8
14 ALKA 6
14 Dacia România 6
14 Kaufland 6
14 NN Life Insurance România 6
14 Plantam Fapte Bune în România 6
14 Radio Guerrilla 6
14 Sanofi  România 6
21 Albalact 4
21 Automobil Clubul Român 4
21 AVStore 4
21 Provident Financial România 4
21 RCS-RDS 4
26 ETI European Food 2
26 Fortuna Coffee 2
26 Groupama 2
26 Rio Bucovina 2
26 Romanian Police 2
26 SECOM 2
26 Viacom International 2

 

J&B, KFC and Itsby Bitsy lead the brands top, followed by Aqua Carpatica, Timișoreana, Pepsi and Vodafone.

 

Position Brand TOTAL
1 Itsy Bitsy Radio 18
1 J&B 18
1 KFC 18
4 Aqua Carpatica 16
4 Timişoreana 16
6 Pepsi 12
6 Vodafone 12
7 Bergenbier 10
8 Dorna 8
8 Edenia 8
8 Gândul.info 8
11 ALFERS 6
11 Coca-Cola 6
11 Dacia Duster 6
11 Gillette 6
11 Kaufland 6
11 MagneVie 6
11 NN Health Insurance 6
11 Plantam Fapte Bune în România 6
11 Radio Guerrilla 6
20 Albalact 4
20 Automobil Clubul Român 4
20 AVStore 4
20 Digi Mobil 4
20 ING 4
20 ING Salary account 4
20 Provident 4
20 Staropramen 4
20 Vodafone Prepaid 4
29 Bucovina 2
29 Coca-Cola Lime 2
29 Comedy Central 2
29 ETI Puf 2
29 Fanta & Sprite 2
29 Fortuna 2
29 General Inspectorate of Romanian Police – Traffic Police Directorate 2
29 Groupama 2
29 Lenor 2
29 SECOM 2

 

McCann Worldgroup Bucharest, GMP Advertising and Webstyler are the most effective agencies. As submitting agencies, McCann was awarded with one Gold Effie, five Silver and two Bronze, GMP Advertising won two Gold, two Silver and three Bronze and Webstyler with one Gold.

 

Position Agency Points
1 McCann Worldgroup România 54
2 GMP Advertising 46
3 Webstyler 28
4 Leo Burnett 24
4 Publicis România/Publicis One 24
6 OMD Romania 21
7 Graffiti BBDO 18
7 The Hub Partners 18
9 MRM // Mccann Romania 17
9 UM Romania 17
11 Cohn & Jansen JWT 16
12 Headvertising 14
13 GMP PR 12
14 Golin 9
14 POINT PUBLIC AFFAIRS 9
14 Vice 9
17 Atelieru de Internet 8
17 McCann PR 8
17 MEC GLOBAL ROMANIA 8
17 Propaganda 8
17 Wired Views 8
17 Zenith Media 8
23 Fieldstar 7
23 First Content Studio 7
23 Frank 7
23 Mediacom 7
23 Porter Novelli 7
28 FCB Bucharest 6
28 WOPA 6
30 GO STUDIO 4
30 Jazz 4
30 Making of Promotion 4
30 Media Investment 4
30 NURUN 4
30 Papaya Advertising 4
30 Starcom 4
37 Kaleidoscope Proximity 3
37 OPTIMEDIA 3
37 Skepsis 3
37 Tribal Worldwide Romania 3
37 Universal Media 3
42 Daescu Bortun Olteanu 2
42 DDB România 2
42 Initiative Media 2
42 Kubis Interactive 2
42 Mercury 360 Communication 2
42 Mullen Lowe Profero 2
42 Next Advertising 2
42 Ogilvy România 2
42 Senior Interactive 2
42 V8 Interactive 2
52 Graffiti PR 1
52 United Media 1