effie awards


  • IAA Romania (International Advertising Association – Romanian Chapter)
  • UAPR (Uniunea Agentiilor de Publicitate din Romania)
  • The Institute – organizing partner

Organizing Committee 2018

Mihai Trandafir - President Romanian Effie Awards Committee 2018 & Managing Director Universal McCann

Irina Pencea – Managing Partner, Jazz Communications

Oana Petroff – CEO Mediacom

Victor Stroe – Head of Strategy and Associate Director, Leo Burnett

Bogdan Nițu – Managing Director, Webstyler

Ștefan Chirițescu – Head of Strategy, Kubis Interactive

Dana Nae Popa –  Managing Director, Pastel

Ștefan Teodorescu – Head of Strategy and Innovation, Ursus Breweries

Roxana Baias – Marketing Director – Residential Segment, Telekom Romania

Laura Barbu – Director Brand and Marketing Communication, Vodafone

Raluca Mihalcea – Senior Brand Manager, Rompetrol


Attributions of the Committee: upervises preparations, validates the entries (a third party to be present – business auditor), supports, controls and centralizes the Jury’s activity.

Roles of the Organizing Committee

  • Selecting sponsors
  • Set up Jury/President of the Jury
  • Selecting organizing agency (pitch)
  • Define categories
  • Judging rules-open or closed
  • Validate entries (from the technical point of view)
  • Budget control