effie awards


  • IAA Romania (International Advertising Association – Romanian Chapter)
  • UAPR (Uniunea Agentiilor de Publicitate din Romania)
  • The Institute – organizing partner

Organizing Committee 2019

Victor Stroe – President Romanian Effie Awards Committee 2019 & Head of Strategy and Associate Director, Leo Burnett

Alina Golopenţa – Marketing Director, Kaufland România

Eleodor Ghenoiu – Head of Advertising and Brand Activation Enel

Hortensia Năstase – Vice President, Mullen Lowe România

Irina Pencea – Managing Partner, Jazz Communications

Laura Barbu – Director Brand and Marketing Communication, Vodafone

Mihai Trandafir - Managing Director Universal McCann

Nicoleta Mihăilescu – Marketing Category Manager – Baby Care South East Europe, Procter & Gamble

Raluca Kovacs – Head of Strategic Planning, Publicis România

Raluca Mihalcea – Senior Brand Manager, Rompetrol

Răzvan Mircea – Marketing Director, Strauss Balkans


Attributions of the Committee: upervises preparations, validates the entries (a third party to be present – business auditor), supports, controls and centralizes the Jury’s activity.

Roles of the Organizing Committee

  • Selecting sponsors
  • Set up Jury/President of the Jury
  • Selecting organizing agency (pitch)
  • Define categories
  • Judging rules-open or closed
  • Validate entries (from the technical point of view)
  • Budget control