effie awards


  • IAA Romania (International Advertising Association – Romanian Chapter)
  • UAPR (Uniunea Agentiilor de Publicitate din Romania)
  • The Institute – organizing partner

Organizing Committee 2017

Alexandra Iavorschi – President Romanian Effie Awards Committee 2017 & Managing Director Starcom MediaVest Romania / Publicis One

Alina Galopența - Acquisition Director Kaufland
Andrei Dumitraşcu - Beverages Marketing Activation Manager PepsiCo
Bogdan Nițu - CEO Webstyler
Raluca Iacob - Head of Strategy Publicis România / Publicis One
Roxana Baias - Marketing Director Residential Segment Telekom
Simona Panait - Head of Corporate Marketing&Communications South-East Europe Samsung
Stela Toderaşcu - Senior Manager Commercial Marketing AVON Romania & Moldova
Șerban Alexandrescu - Creative Director Headvertising
Ștefan Teodorescu - Marketing Strategy & Capability Director Ursus Breweries
Victor Stroe - Head of Strategy and Associate Director Leo Burnett Bucharest / Publicis One


Attributions of the Committee: upervises preparations, validates the entries (a third party to be present – business auditor), supports, controls and centralizes the Jury’s activity.

Roles of the Organizing Committee

  • Selecting sponsors
  • Set up Jury/President of the Jury
  • Selecting organizing agency (pitch)
  • Define categories
  • Judging rules-open or closed
  • Validate entries (from the technical point of view)
  • Budget control