effie awards

Entries now open for the 2015 Romanian Effie Awards Competition

IAA Romania and UAPR announced the twelfth edition of the Romanian Effie Awards competition. Agencies can submit their works until May 18th 2015. The Awarding Gala will be held on the 2nd of June 2015.

Agencies will benefit from a system of discounts that encourage participation in the competition, as follows:

  • Agencies will not pay the fee for cases that did not have a media budget, submitted in the category GoodWorks Effie – Non Profit.
  • Agencies that submit an entry for the first time will not pay the fee for the first entry;
  • Agencies that register at least six cases in the same deadline have a discount of 10% of the total amount;
  • Agencies that submit an Effie entry after a 5 years absence from the festival will benefit from a 50 % discount for the first case entered.

As a competition organized by IAA Romania and UAPR, EFFIE Romania will only accept entries from agencies that have paid their full membership fee to IAA Romania or UAPR. Agencies / Companies that have overdue amounts to either IAA or UAPR cannot enter the competition before paying the debts.

IAA Romania and UAPR invite all agencies to attend the “How to win an Effie” SEMINAR, with the Organizing Committee, on the 10th of March 2015, at the IAA House (126, Calea Victoriei, 3rd floor), starting 10 a.m.


Narcis Horhoianu – Marketing Director Heineken Romania & President of the Effie Organizing Commitee 2015
Afrodita Blasius – Managing Partner, Bridge Communication
Ștefan Chirițescu – Strategic Planning Director, Graffiti BBDO

IAA Romania and UAPR invite all participants to attend the ―How To Win an Effie Seminar in order to fully understand the competition rules and to learn how to better prepare their entries.

Attending the seminar is FREE of CHARGE and confirmations can be made via e-mail or phone @ teodora.calin@institute.ro / 0040 728 300 570 no later than March 9th, 4 p.m.

What changed in 2015:

1. Creative materials ONLY on a DVD, in folders for each medium

For the 2015 edition, the Creative Materials WILL BE SEND ONLY ON THE DVD, WITHOUT THE PRINTED COPIES. All creative materials should be submitted on A SINGLE DVD , saved as separate files , organized in different folders for each medium!

! Without the ppt version from last year

2. Results

For campaigns that ended in December 2014, you can present results obtained in January 2015, as follow:

> The results must refer exclusively to the campaign that run in 2014 – they can be obtained in January 2015, but talking about 2014
> The result must be separated by any other on going campaign, so be sure your results are not influenced by another campaign

! For campaigns that started in 2014 and continued in 2015, you can only present results obtained in 2014 (you can submit an ongoing campaign if the campaign has relevant data and results for the eligible period: January – December 2014, isolating the next steps of the campaign)

3. Updated definitions for the special categories

4. An extra reason to enter the competition: agencies that missed the Romanian Effie Awards in the last 5 years and did not submit any work, will benefit from a 50 % discount for the first case entered.


“How to win an Effie” SEMINAR: 10th of March 2015
Entries Submissions: 5th of March 2015 – 18th of May 2015
Judging Process – Round One - 28th of May 2015
Judging Process – Round Two - 29th of May 2015
Awarding Gala - 2nd of June 2015