home > effie winners 2008
The EFFIE Awards nominated the best campaigns of the past year. Congratulations to the 2008 EFFIE Winners!
ALCOHOLIC BEVERAGES
Finalists:
Campaign: Cornel the stag charms the economy segment
Brand: Ciucas
Subscribed by Gravrila & Asociatii
Campaign: The story goes on
Brand: Timisoreana
Subscribed by GMP Advertising
Campaign: Men’s day
Brand: Bergenbier
Subscribed by Leo Burnett & Target
Campaign: Gentlemen
Brand: Zaraza 3 stars
Subscribed by Next Advertising si CAP
Winners:
Silver EFFIE - Campaign: Men’s day
Brand: Bergenbier
Subscribed by Leo Burnett & Target
Gold EFFIE - Campaign: The story goes on
Brand: Timisoreana
Subscribed by GMP Advertising
NON-ALCOHOLIC BEVERAGES
Finalists:
Campaign: Family harmony
Brand: Giusto
Subscribed by Cupid Consultancy
Campaign: Urban Fest
Brand: Mountain Dew
Subscribed by Graffiti BBDO
Campaign: Poiana Negri Supports Romanian Cuisine
Brand: Poiana Negri
Subscribed by BV McCann Erickson Romania
Campaign: Wild Christmas
Brand: Bergenbier
Subscribed by BV McCann Erickson Romania
Winners:
Silver EFFIE - Campaign: Family harmony
Brand: Giusto
Subscribed by Cupid Consultancy
Silver EFFIE - Campaign: Urban Fest
Brand: Mountain Dew
Subscribed by Graffiti BBDO
Bronze EFFIE - Campaign: Wild Christmas
Brand: Bergenbier
Subscribed by BV McCann Erickson Romania
CORPORATE REPUTATION, IMAGE & IDENTITY
Finalists:
Campaign: Respectful employee, respectful bank
Brand: UniCredit Tiriac Bank
Subscribed by Headvertising
Campaign: Successful stories
Brand: Rompetrol
Subscribed by Odyssey Communication
Campaign: Respect For The Future
Brand: Petrom
Subscribed by Ogilvy Group
Winner:
Silver EFFIE - Campaign: Successful stories
Brand: Rompetrol
Subscribed by Odyssey Communication
FINANCIAL LOANS
Finalist:
Campaign: New Home Credit Loan
Brand: Piraeus Bank
Subscribed by Draft FCB
Campaign: Rings
Brand: Millennium Bank
Subscribed by GMP Advertising
Winner:
Bronze EFFIE - Campaign: Rings
Brand: Millennium Bank
Subscribed by GMP Advertising
FINANCIAL OTHERS
Finalists:
Campaign: Curious to find out the truth?
Brand: ING Cont'ROL
Subscribed by CAP
Campaign: Avoid boredom
Brand: Allianz Tiriac Pensii Private
Subscribed by Graffiti BBDO
Campaign: Education campaign
Brand: ING Pensions Fund
Subscribed by Headvertising
Winners:
Gold EFFIE - Campaign: Education campaign
Brand: ING Pensions Fund
Subscribed by Headvertising
Silver Effie - Campaign: Curious to find out the truth?
Brand: ING Cont'ROL
Subscribed by CAP
FOOD PRODUCTS 1
Finalists:
Campaign: Looking for the 8th wonder
Brand: Dobrogea
Subscribed by CAP
Campaign: Delaco.Good on cheese
Brand: Delaco
Subscribed by CAP
Campaign: The weather for the picnic
Brand: Maggi Moments
Subscribed by BV McCann Erickson Romania
Campaign: As it used to be
Brand: Napolact
Subscribed by Propaganda
Winners:
Silver EFFIE - Campaign: Delaco.Good on cheese
Brand: Delaco
Subscribed by CAP
Silver EFFIE - Campaign: As it used to be
Brand: Napolact
Subscribed by Propaganda
FOOD PRODUCTS 2
Finalists:
Campaign: Lays' arrival
Brand: Star Chips
Subscribed by Graffiti BBDO
Campaign: The picky women
Brand: Magura
Subscribed by BV McCann Erickson Romania
Winner:
Silver EFFIE - Campaign: The picky women
Brand: Magura
Subscribed by BV McCann Erickson Romania
MEDIA & ENTERTAIMENT
Finalists:
Campaign: The Daily CanCan
Brand: CanCan
Subscribed by 23 Communication Ideas
Campaign: Equity campaign 2006 - 2007
Brand: Itsy Bitsy
Subscribed by GMP Advertising
Campaign: Nunta Pe NeVe (Blind Wedding)
Brand: Radio 21
Subscribed by BV McCann Erickson Romania
Winner:
Silver EFFIE - Campaign: Nunta Pe NeVe (Blind Wedding)
Brand: Radio 21
Subscribed by BV McCann Erickson Romania
Bronze EFFIE - Campaign: Equity campaign 2006 - 2007
Brand: Itsy Bitsy
Subscribed by GMP Advertising
NEW PRODUCT OR SERVICE INTRODUCTION
Finalists:
Campaign: The rest is CanCan
Brand: CanCan
Subscribed by 23 Communication Ideas
Campaign: Inspired by life
Brand: Millennium Bank
Subscribed by GMP Advertising
Campaign: Keep the taste of love
Brand: Tnuva
Subscribed by BV McCann Erickson Romania
Campaign: Hot Legs
Brand Cellulight
Subscribed by Spotlight Advertising
Winner:
Silver EFFIE - Campaign: The rest is CanCan
Brand: CanCan
Subscribed by 23 Communication Ideas
Gold EFFIE - Campaign: Inspired by life
Brand: Millennium Bank
Subscribed by GMP Advertising
Gold EFFIE - Campaign: Keep the taste of love
Brand: Tnuva
Subscribed by BV McCann Erickson Romania
NON FOOD PRODUCTS
Finalists:
Campaign: Best from traditions
Brand: Wash&Go
Subscribed by Leo Burnett & Target
Campaign: Discipline all around
Brand: Wash&Go
Subscribed by Leo Burnett & Target
Winners:
Silver EFFIE - Campaign: Best from traditions
Brand: Wash&Go
Subscribed by Leo Burnett & Target
Silver EFFIE - Campaign: Discipline all around
Brand: Wash&Go
Subscribed by Leo Burnett & Target
NON-PROFIT/ PRO-BONO, PUBLIC SERVICE CAMPAIGNS
Finalists:
Campaign: Invent your own future!
Brand: Fundatia Dinu Patriciu
Subscribed by Odyssey Communication
Campaign: The Effects of the TV
Brand: CNA
Subscribed by Sorin Psatta
Campaign: No to the President's Relegation!
Brand: Referendum
Subscribed by GMP Advertising
Winners:
Gold EFFIE - Campaign: The Effects of the TV
Brand: CNA
Subscribed by Sorin Psatta
Silver EFFIE - Campaign: No to the President's Relegation!
Brand: Referendum
Subscribed by GMP Advertising
Bronze EFFIE - Campaign: Invent your own future!
Brand: Fundatia Dinu Patriciu
Subscribed by Odyssey Communication
OTHERS
Finalists:
Campaign: Be Interactive
Brand: Interact
Subscribed by Bridge Communication
Winner:
Silver EFFIE - Campaign: Be Interactive
Brand: Interact
Subscribed by Bridge Communication
PHARMACEUTICALS
Finalists:
Campaign: Better Laugh than Cry Going Through It
Brand: Furazolidon
Subscribed by Propaganda
Winners:
Gold EFFIE - Campaign: Better Laugh than Cry Going Through It
Brand: Furazolidon
Subscribed by Propaganda
PROMOTIONS FMCG FOOD
Finalists:
Campaign: Small prizes suck
Brand: Sprite
Subscribed by BV McCann Erickson Romania
Campaign: Delma Easter Promotion
Brand: Delma
Subscribed by Ogilvy & Mather
Winners:
Gold EFFIE - Campaign: Small prizes suck
Brand: Sprite
Subscribed by BV McCann Erickson Romania
Silver EFFIE - Campaign: Delma Easter Promotion
Brand: Delma
Subscribed by Ogilvy & Mather
PROMOTIONS FMCG NON FOOD
Finalists:
Campaign: Pimp my bedroom
Brand: Axe
Subscribed by Ogilvy Action
Campaign: The Cocolino slippers
Brand: Cocolino
Subscribed by GMP Advertising
Campaign: The perfume of those beautiful years
Brand: Dero Surf
Subscribed by Punct Advertising
Campaign: Sunsilk beetle
Brand: Sunsilk
Subscribed by Punct Advertising
Campaign: Hardworking and Generous
Brand: Cif&Domestos
Subscribed by Brands&Bears
Winners:
Gold EFFIE - Campaign: The perfume of those beautiful years
Brand: Dero Surf
Subscribed by Punct Advertising
Silver EFFIE - Campaign: The Cocolino slippers
Brand: Cocolino
Subscribed by GMP Advertising
Bronze EFFIE - Campaign: Pimp my bedroom
Brand: Axe
Subscribed by Ogilvy Action
PROMOTIONS NON-FMCG PRODUCTS
Finalists:
Campaign: You Get More from Logan
Brand: Logan ABS & Logan Easy
Subscribed by Graffiti BBDO
Campaign: Choose the Logan KissFM star
Brand: Logan KissFM
Subscribed by Graffiti BBDO
Campaign: Wild Jeep
Brand: Jeep Grand Cherokee
Subscribed by Headvertising
Winner:
Silver EFFIE - Campaign: You Get More from Logan
Brand: Logan ABS & Logan Easy
Subscribed by: Graffiti BBDO
PROMOTIONS NON-FMCG SERVICES
Finalists:
Campaign: Mr. Interest
Brand: MasterCard Forte from Banca Transilvania
Subscribed by Next Advertising
Campaign: Anti-Resentment Campaign
Brand: Radio Guerrilla
Subscribed by Propaganda
Campaign: Grow your money with Raiffeisen Bank
Brand: Raiffeisen Bank
Subscribed by Saatchi&Saatchi
Campaign: The car
Brand: Cosmote
Subscribed by Cohn&Jansen/Ashley&Holmes
Campaign: Pink
Brand: Cosmote
Subscribed by Cohn&Jansen/Ashley&Holmes
Campaign: Light & Color
Brand: Dolce
Subscribed by Headvertising
Campaign: You only have to imagine
Brand: Orange
Subscribed by Leo Burnett & Target
Winners:
Gold EFFIE - Campaign: Anti-Resentment Campaign
Brand: Radio Guerrilla
Subscribed by Propaganda
Silver EFFIE - Campaign: Light & Color
Brand: Dolce
Subscribed by Headvertising
Bronze EFFIE - Campaign: Pink
Brand: Cosmote
Subscribed by Cohn&Jansen/Ashley&Holmes
Bronze Efie - Campaign: Mr. Interest
Brand: MasterCard Forte from Banca Transilvania
Subscribed by Next Advertising
RETAIL
Finalists:
None
Winner:
None
TELECOMMUNICATIONS
Finalist:
Campaign: Close to you
Brand: Cosmote
Subscribed by Cohn&Jansen/Ashley&Holmes
Campaign: We live in a world full of MMS!
Brand: Cosmote
Subscribed by Cohn&Jansen/Ashley&Holmes
Campaign: 3 Millions
Brand: Cosmote
Subscribed by Cohn&Jansen/Ashley&Holmes
Campaign: Pimp my computer
Brand: Vodafone
Subscribed by BV McCann Erickson Romania
Campaign: The Ride
Brand: ClickNet
Subscribed by Grey Worldwide
Campaign: Toys
Brand: Orange
Subscribed by Leo Burnett & Target
Winner:
Gold EFFIE - Campaign: The Ride
Brand: ClickNet
Subscribed by Grey Worldwide
Silver EFFIE - Campaign: We live in a world full of MMS!
Brand: Cosmote
Subscribed by Cohn&Jansen/Ashley&Holmes
Bronze EFFIE - Campaign: Pimp my computer
Brand: Vodafone
Subscribed by BV McCann Erickson Romania
SUSTAINED SUCCESS
Finalists:
Campaign: More fruit.More energy.
Brand: Prigat
Subscribed by 23 Communication Ideas
Campaign: An extraordinary story
Brand: Timisoreana
Subscribed by GMP Advertising
Campaign: Dacia Logan changes your life
Brand: Dacia Logan
Subscribed by Graffiti BBDO
Campaign: Get noticed
Brand: Wash&Go
Subscribed by Leo Burnett & Target
Campaign: Friends Know Why
Brand: Bergenbier
Subscribed by Leo Burnett & Target
Campaign: Nature in the city
Brand: Dorna
Subscribed by BV McCann Erickson Romania
Campaign: 99 Stains
Brand: Dero Surf
Subscribed by Unilever South Central Europe
Winners:
Gold EFFIE - Campaign: 99 Stains
Brand: Dero Surf
Subscribed by Unilever South Central Europe
Silver EFFIE - Campaign: Friends Know Why
Brand: Bergenbier
Subscribed by Leo Burnett & Target
Silver EFFIE - Campaign: An extraordinary story
Brand: Timisoreana
Subscribed by GMP Advertising
Silver EFFIE - Campaign: More fruit.More energy.
Brand: Prigat
Subscribed by 23 Communications Ideas
GRAND EFFIE
Finalists:
Campaign: Better Laugh than Cry Going Through It
Brand: Furazolidon
Subscribed by Propaganda
Campaign: Keep the taste of love
Brand: Tnuva
Subscribed by BV McCann Erickson Romania
Campaign: The story goes on
Brand: Timisoreana
Subscribed by GMP Advertising
Winner:
Grand EFFIE - Campaign: The story goes on
Brand: Timisoreana
Subscribed by GMP Advertising
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