• IAA Romania (International Advertising Association - Romanian Chapter)
• UAPR (Uniunea Agentiilor de Publicitate din Romania)
• The Institute - organizing partner

Sorin Blaga - Marketing Director, Adevarul Holding - President of The Effie Committee 2011

Afrodita Blasius - Managing Partner, Bridge Communication
Alexandra Olaru - Human Resources and Communication Director, McDonald’s Romania
Bogdan Toacse - Category Manager HC& Laundry, Unilever SCE
Mihai Bordeanu - Marketing Director, Dacia Renault
Paul Markovits - Marketing Director, Heineken Romania
Peter Jansen - Partner, Cohn & Jansen JWT
Sorin Psatta - Integrated Communication Director, Graffiti BBDO Romania
Tiberiu Mercurian - Marketing Director, Bergenbier SA

Attributions of the Committee: upervises preparations, validates the entries (a third party to be present - business auditor), supports, controls and centralizes the Jury's activity.

• Selecting sponsors
• Set up Jury/President of the Jury
• Selecting organizing agency (pitch)
• Define categories
• Judging rules-open or closed
• Validate entries (from the technical point of view)
• Budget control