The fifth edition of Romanian Effie Awards designated it's winners, during the Awarding Gala which took place on the 15th of May.

The winners of the 2008 edition are: GMP Advertising, Leo Burnett&Target, Odyssey Communication, CAP, Headvertising, Propaganda, BV McCann Erickson Romania, 23 Communication Ideas, Cupid Consultancy, Graffiti BBDO, Bridge Communication, Ogilvy Action, Ogilvy&Mather, Punct Advertising, Next Advertising, Cohn&Jansen/Ashley&Holmes, Grey Worldwide, Unilever.
The most awarded agency of the evening was GMP Advertising, which obtained 7 trophys and was also awarded with the Grand Effie distinction. As number of awards, GMP was closely followed by BV McCann Erickson Romania with 6 prizes and Leo Burnett & Target, winner of 4 Effie awards.

"I truly appreciate the consistency that agencies like GMP Advertising, Leo Burnett & Target and BV McCann Erickson have; and also brands like Timisoareana, Bergenbier, Dero Surf, Radio Guerilla and Cosmote. I only wish for them to have the opportunity to work with our " neighbours". Last but not least, I would like to also mention "Sustained Success" the new category in contest, which had an exceeding number of entrances, fact that makes a statement regarding the true relevant things in the business environement," stated Eusediu Margasoiu, president of the Organising Committee of Romanian Effie Awards.

"99 Stains", campaign subscribed by Unilever, was awarded with the Gold Effie Trophy in the Sustained Success category. The Silver Effies, in the same section, were gained by the following campaigns: Prigat _ "More fruit, more energy", signed by 23 Communication Ideas, Timisoreana - "An extraordinary story" subscribed by GMP Advertising and Bergenbier - "Friends know why" campaign owned by Leo Burnett & Target.

One of the novelties of this edition, was the Gold Effie awarded for the Non - Profit/Pro-Bono, Public Service Campaigns. This prize was gained by Sorin Psatta, Integrated Communication Director, Graffiti BBDO Romania, who was the only independent participant of the competition. The winning campaign was "The Effects of TV" performed for CNA.

Pharmaceutical category had only one entrance which also won the Gold Effie. It's the "Better Laugh Than Cry Going Through It" campaign mounted for Furazolidon and signed by Propaganda agency. The most competitive categories in the contest were Alcoholic Beverages and Telecommunications, in which a great number of valuable campaigns have been judged by the jury.

"The fifth edition of Romanian Effie awards is over. It has been a successful edition, which points to the progress in all dimensions. Overall, Romanian Effie 2008 has had 90 entrances, which means a 27% increase compared to the previous edition and 42 winners confronted to the 36 ones in 2007. Judging by the good quality existent in the feedback given by the judges on the cases, I must point out the event's qualitative dimension. Sadly, there is also the other part and comments are useless.
All in all I would like to thank to the Organizing Committee and also to Millenium Communications," added Eusediu Margasoiu.

The only advertising festival which measures efficiency in communication campaigns under the perspective of performances, results and assumed objectives, will reunite almost 70 personalities in the Romanian communication industry.

In 2008, successful campaigns of the last year are to be judged by a team reuniting remarkable representatives of the communication industry, marketing specialists in market research companies and marketing managers of the most representatives companies in Romania. The consistent share of marketers inside the jury team is a statement of high interest which the business community has towards Effie Awards, a festival which has surpassed the borders of an advertising festival.

This year the Effie jury will be lead by Thomas Moradpour, Europe CSD (Carbonated Soft Drinks) Marketing Director PepsiCo International who will grant extra expertise and value to the competition. Thomas Moradpour coordinates all the marketing activities Of PepsiCo International in London. Before this, he held many other positions in the marketing department of PepsiCo International in France and the Regional office in England.

The members of The 2008 Romanian Effie jury are:

Adriana Baltatu P&G Brand Manager Alex Badila Publicis General Manager Alexandra Rusu MGT Business Services Senior Partner / Marketing Consultant Alfred Borcan Romtelecom Research and Channel Marketing Director Alfred Dumitrescu Lighthouse Managing Partner Alina Agurida GE Money Marketing Director Alina Birsan Metro Media Transilvania Director de cercetare Alina Sampetru Merlin / TBWA Managing Partner Andreea Mihai Carrefour Marketing Director Andrei Musetescu TNS CSOP Executive Manager Bianca Ioan Asebuss Marketing Director Bogdan Enoiu McCann Erickson Managing Director Calin Clej PepsiCo CSD Markenting Manager Carmen Lupulet YUM (Pizza Hut/KFC) Marketing Director Carmen Wieck Star Foods/Frito Lay Marketing Director Catalin Ignat URBB/Carlsberg Vicepresedinte Marketing Corina Salanti Metro Group Advertising Marketing director Costel Baghina Coca Cola HBC Marketing Director Cristina Oncescu Punct Advertising Client Service Director Dan Oprescu Hochland Marketing Manager Dan Petre D&D Research Managing Partner Dan Zloteanu Beiersdorf Marketing Manager Dana Crisan Holcim Marketing Manager Dana Negoescu Cosmote Marketing Manager Daniel Gavrila Glue Managing Director Daniel Pana BCR Marketing Director Daniela Knecht McCann Erickson Client Service Director Eduard Croitoru Dacia Advertising Director Emanuel Sanda AC Nielsen Country Manager Felix Tataru GMP Advertising General Manager Florian Gheorghe Pfizer Marketing Manager Florin Radulescu Prodal/Stalinskaya General Manager Geanina Babiceanu Intersnack Marketing Manager George Dragomir A&D Pharma/Sensiblu Development Manager George Stefanescu Whiteland General Manager Gina Leu Ogilvy Group Managing Director Giulia Burlui Coca Cola Media Manager Ioan Simu Mercury Research Managing Partner

Ioana Manea Loco Communication Managing Partner & Creative Strategy Director Irina Ilie Brandient Associate Director Irina Pencea Odyssey Client Service Director Lars Koester Vodafone Chief Marketing Officer Liviu Irimia Inbev Marketing Manager Luana Bocai Scala Jwt Client Service Director Magda Niculescu Masterfoods Marketing Director Manuela Voicila Zentiva General Manager Marius Caluian MEMRB Deputy General Manager Mihaela Ungar Colgate-Palmolive Marketing Director Mihai Ciobanu J&J OTC Division Manager Mihai Ghyka Interbrew Marketing Manager Mihail Vartosu IAA Presedinte de onoare IAA Romania Mircea Kivu Ipsos Interactive Scientific Director Mircea Staiculescu Headvertising Managing Director Mirela Angelescu GMP Strategy Director Monica Iavorschi Arctic Marketing Director Narcisa Camarasoiu BrauUnion Group Brand Manager Oana Mirila GFK Qualitative Research Director Oana Petroff Mindshare Managing Director Oana Stincel Pepsi Americas Consumer Marketing Manager Octavian Popescu Initiative Media Managing Director Panicos Christopoulos Synovate General Manager Paula Hotea Flash Group Production Director Radu Florescu Saatchi&Saatchi Romania CEO Radu Miu Mercury General Manager Raluca Oprescu SabMiller Marketing Development Manager Rares Ciovica Unilever SCE Category Manager Razvan Matasel Leo Burnett Strategic Planning Director Razvan Varabiescu Media Direction Managing Partner Ruxandra Stanuica Kandia Excelent Marketing Manager Sagit Tzur Lahav Tnuva Marketing Manager Sergiu Mititelu Hochland General Manager Sorin Popescu Next/Cap Managing Director Stefan Iordache Leo Burnett Managing Partner Stefan Stroe Grey Strategic Planning Director Veronica Savanciuc Lowe&Partners CEO Victor Croitoru Universal McCann Media Account Director

All 70 jury members will vote under the terms of confidentiality and anonymity imposed by a statement which is to be signed before the judging procedure. Members of the jury will not vote for cases subscribed by their own agency or company, and also for cases originating in the same business sector which they activate in.

Subscribed cases in the competition will be judged in two stages, meaning the 12th and the 13th of May. During the first judging stage, cases will be independently evaluated, with no comparisons to the other entries in the same category. Subscribed cases in the competition, should clearly state their objectives and should also prove that those have been fulfilled or even more, surpassed. In this first stage of judging the jury evaluates only the marketing and media strategies, the creative idea and the results. The best cases of this stage will be organised in a shortlist for the second judging stage.

The second part of the judging process will evaluate only cases on the shortlist and will take into consideration the creative executions and the marketing efficiency.
The final overall score is an average of the brief score and the creative score, weighted to emphasize the brief over the creative by a ratio of two to one.

All successful campaigns which have run between January 2007 and December 2007 can compete for an Effie Prize in any category excepting Sustained Success category for which results must date back since January 2005 and must also include 2007.

The fifth local edition of the Effie Prizes is a project signed by The International Advertising Association (IAA) in partnership with The Romanian Advertising Agencies Association (UAPR) and will be organized for the second year in row, by Millenium Communications.

In 2008, the 5th edition of Romanian Effie Awards, has reached a record of entries: 90 communication campaigns, registered by 29 Romanian advertising agencies and companies.

The 2008 Romanian Effie competitors are: 23 Communication Ideas, Brands&Bears, Brandstalk, Bridge Communication, CAP, Cohn&Jansen, Cupid Consultancy, DDB Bucharest, DraftFCB, Friends Advertising, Gavrila & Asociatii, GMP, Graffiti BBDO, Grey, Headvertising, Leo Burnett, Loco Branding and Consulting, McCann Erickson, Next Advertising, Odyssey, Ogilvy & Mather, Ogilvy Action, Ogilvy Group, Propaganda, Punct Advertising, Saatchi&Saatchi, Scala JWT, Spotlight, Unilever.

An element of novelty of Effie Awards is the participation of an individual competitor: Sorin Psatta, Integrated Communication Director, Graffiti BBDO Romania who subscribed an individual project eligible for an Effie prize, along with the other cases in the contest.

Winners of the 2008 Romanian Effie Awards will be announced during the Awarding Gala on the 15th of May, starting 19.30 in club Bamboo.
Participants in the competition, festival supporters and many other representatives of the business community in Romania, are expected to attend the Awarding Gala.
International Advertising Association (IAA) and The Romanian Advertising Agencies Association (UAPR), the organizers of the events will also host the Awarding Gala.

The tickets for 2008 Effie Gala can be purchased from The IAA House (126, Calea Victoriei, 3rd floor, 1st sector of Bucharest. Phone: 0311 050 991) starting the 5th of May. The costs of a ticket to the event are as in follows: 470 RON/person for IAA & UAPR members and 670 RON/person for non-members.

After opening the cases subscribed at 2008 Effie Awards, the organizing committee has decided to restructure the categories in contest.
This decision to split some of the categories was taken after a great number of cases have entered the trend sections dictated by the dynamics of the market in Romania.
It is part of the attribution performed by the organizing committee to create or to diminish the categories in order for the competition to better reflect the growing directions of the business market.
One conclusion after analyzing the entries is that a great number of cases have joined The FMCG Promotion and Non FMCG Promotion categories. This has lead to the decision to split the two sections and obtaining the following ones: Promotions FMCG Food, Promotions FMCG non Food, Promotions non FMCG Services, and Promotions non FMCG Products.
Another very popular section of 2008 Effie Awards is the Financial Services category. This is why the organizing committee has created two new sections out of it: Financial Loans si Financial Others.
In 2008, the 5th edition of Romanian Effie Awards, has reached a record of entries: 90 communication campaigns, registered by 29 Romanian advertising agencies and companies.

Winners of the competition will be announced during the Awarding Gala, which will take place on the 15th of May, starting 19.30, at club Bamboo.

The tickets for 2008 Effie Gala can be purchased from The IAA House (126, Calea Victoriei, 3rd floor, 1st sector of Bucharest. Phone: 0311 050 991) starting the 5th of May. The costs of a ticket to the event are as in follows: 470 RON/person for IAA & UAPR members and 670 RON/person for non-members.

In 2008, Romanian Effie Awards are honored to have Mr. Thomas Moradpour as president of the Jury.
Moradpour is a marketing and communication expert living and working in London on the position of Europe CSD (Carbonated Soft Drinks) Marketing Director PepsiCo International. Due to his position as head of the marketing department of CSD PepsiCo International in Europe, Thomas Moradpour is in charge with several projects developed for brands such as: Pepsi, 7UP, Mountain Dew, Mirinda and some local brands which cover market share from Ireland to Russia.

What recommends Moradpour for the position of president in the 2008 Romanian Effie Awards Jury, is the expertise he has in the marketing field. Among his activities there is to mention: mix of marketing, brand positioning, product launching, and activating 3D marketing campaigns. The professional portfolio of Thomas Moradpour includes implementation of the new 3D marketing model by relaunching Pepsi in 2006 in Russia, Poland, Romania, and UK.
Among many other initiatives as marketing director of Europe CSD PepsiCo International, there is to mention the implementation of a global repositioning campaign for Pepsi Max brand, the most dynamic sector of Pepsi Industry.

At present, Thomas Moradpour, president of the 2008 Romanian Effie Jury coordinates from London, all the marketing activities in Europe of PepsiCo International. Before this, he occupied several positions in the marketing departments of PepsiCo International in France and in the regional office in England.

Thomas Moradpour is a loyal sustainer of the Philosophy enclosed by Effie Awards.

Campaigns can be registered in the contest until the 1st of May 2008, the final subscribing term and they will be centralized by Millenium Communications - the organizing agency. All trophy winners are to be announced during the Awarding Gala that will take place on the 15th of May 2008.

The local edition of Effie Awards is a project signed by The International Advertising Association (IAA) in partnership with Uniuniea Agentiilor de Publicitate din Romania (UAPR) and will be organized by Millenium Communications for the second consecutive year.

The first subscribing stage of the Romanian Effie Awards ends on the 28th of March. Until the1st of May, the final subscribing terms, all successful campaigns of the previous year are welcome to join the competition.

Effie Awards celebrate the advertising campaigns efficiency and reward performances and joined efforts results of the advertising agency and the marketing departments in the client company.

"Any prize is recognition of the quality of the deposed work. An Effie award is not a gain for one department only, but it is celebrated altogether by the client service department, the strategic planning department and the creative department. It is also a reason of joy and recognition of the client's merits," said Alexandra Rusu, Senior Partner/Marketing Consultant MGT Business Services and member of the 2008 Effie jury. "That is the reason why I can say that probably the most important gain after winning an Effie is realizing that any successful campaign is the product of team work and each member has its own merits. Obviously, it is also a bonus for the agency's resume", Alexandra Rusu added.

In the communication industry, Effie Awards are perceived as a standard-setter of performances and efforts put together by all the involved teams. "Effie competition awards the advertising results and I think that there are multiple benefits for all those who are involved in it: the research agency, the client and the advertising agency. They will all receive the Effie prize as an "endorsement", recognition of the high quality of their work," stated Florian Gheorghe, Marketing Manager Pfizer and member of the 2008 Effie jury. "There will be a definite boost of credibility for the company inside the industry they belong to, and the individuals who brought a direct contribution to the awarded campaign will be very popular inside their company", Florian Gheorghe added moreover.

Winning an Effie means achieving credibility and resonance on the business market and creates communication and promotion occasions for both the agency and client. "An Effie award is most certainly an advantage on the visit card of any agency and also a very productive PR context. This is followed by an increase of notoriety and reputation for the agency and, of course, by an increase of demand from the clients," Catalina Cernica, Managing Director Graffiti BBDO, ExPresident of UAPR and member of the 2008 Effie jury.

First of all, the Effie competition sets a challenge for the participating company. The process itself, of selecting the participating cases for the competition involves putting in line the objectives and the results of the campaign. "Any agency desiring to position itself as an efficient one should endeavour in winning an Effie prize. The process itself, of choosing the cases to enter the contest, implies a great opportunity to self estimate the creativity translated into efficiency." declared Mihai Vartosu, ExPresident of IAA and jury member of Effie 2008.
At the same time, advertising agencies can subject themselves to a positioning procedure in comparison with their direct competitors in the festival: "Agencies are given the opportunity to emphasize peculiar aspects in their campaigns and to improve their product in the future by applying the lessons taken from the analysis of their own cases or from those of the other's competitors." "It is a certainty that an Effie is an excellent PR platform and also a reason to celebrate the successes achieved by the combined efforts of the agency and client," added Mihai Vartosu.

Successful campaigns, which have run between January - December 2007, can be subscribed for any category in the contest by filling in the Effectiveness Brief. A special brief has been dedicated to the special Sustained Success category for which results must date back since January 2005 up to 2007.

Registrations can be made until the 1st of May 2008 and will be centralized by Millenium Communications - the organizing agency. The winners will be announced during the Awarding Gala that will take place on the 15th of May 2008.

The local edition of Effie Awards is a project signed by The International Advertising Association (IAA) in partnership with Uniuniea Agentiilor de Publicitate din Romania (UAPR) and will be organized by Millenium Communications for the second consecutive year.

Efficient communication campaigns of 2007 are closer to an award in the fifth edition of Romanian Effie Awards 2008.
Call for entries for this year's edition have started since the 15th of February.
The first step in entering the competition consists in filling in the Effectiveness Brief, corresponding to any category in the contest, or filling in the brief dedicated to the Sustained Success category - Brief of Sustained Success.

When providing the information in the briefs, participants must take into account the fact that the campaign subscribed in the competition needs a very accurate, precise and punctual description, in order to be properly evaluated by the jury.
It is recommended that the brief contains conclusive data for the campaign's efficiency and also that is filled in, so as to be easily read and understood by the judges.
The two subscribing briefs - Effectiveness Brief and Brief of Sustained Success - can be downloaded from the official site of the competition - www.effie.ro. They will contain details about the campaign strategy, marketing tools, stated objectives, involved media, creativity and results at the end of the campaign.
Later on, these information are to be sustained with executions of the strategic planning.

Cases subscribed in the competition for an Effie Award will be evaluated in a two step judging process taking place on the 12th and 13th of May. Creative works will not be evaluated in the first round, but only information regarding comunication strategy, stated and fulfilled objectives. Data writen in the brief must be evidence of the connection between stated objectives and obtained results.
The second round of the judging process will evaluate creative works in comparison with the data mentioned in the participating brief.

Participants must keep in mind the fact that it is mandatory to translate all the creative works into English and to mention the campaign which they belong to.
The name of the participating company or agency must not appear on any subscribed material.

The 2008 edition of Romanian Effie Awards brings in a few novelties meant to provide a more accurate description of the actual and modern business environment, so as the Sustained Success category. This section awards performance proved by a brand on a three years' period of time or even more and honors campaigns with constant success which have achieved or surpassed their objectives.

Effie competition receives campaigns developed between January 2007 and December 2007 for all categories in the contest, except Sustained Success category for which the results must date back since January 2005 and must also include year 2007. Campaigns may have been started earlier than the mentioned period of time but must have been shown during the time specified in the statutes alike the results of the campaign.
Winning or previous participating campaigns can not compete in the 2008 Romanian Effie Awards. Cases entering the festival must have been displayed on at least one of the following media support: TV, Radio, Print, OOH or Internet.

Agencies and companies can subscribe their campaigns between the 15th of February and the 1st of May 2008. All submissions will be centralized by Millenium Communications - the organizing agency, and the winners will be announced at the Awarding Gala which will take place on the 15th of May 2008.

The local edition of Effie Awards is a project signed by The International Advertising Association (IAA) in partnership with Uniuniea Agentiilor de Publicitate din Romania (UAPR) and will be organized by Millenium Communications for the second consecutive year.

The 2008 edition of Romanian Effie Awards brings in a few novelties meant to provide a more accurate description of the actual and modern business environment, to which the competition is dedicated. Romanian Effie Awards 2008 will be organized by The International Advertising Association (IAA) and Uniunea Agentiilor de Publicitate din Romania (UAPR).

The novelty that describes this year's edition is, first of all, about the competition's categories but also about the methods to fill in the subscribing briefs.

Sustained Success is a new and special category, which awards campaigns that have experienced sustained success for a period of THREE or more years. This prize honors campaigns which have made the proof of constant performances and which have exceeded the stated objectives. Results must date back since January 2005 and must include also the current year 2007.

This section is dedicated to cases which may include one campaign developed throughout the above mentioned period, but can also include more campaigns which have fulfilled the same objectives regarding the strategy and the creative executions. Those fundamental elements of execution (character, spokesperson, song, theme, tagline, etc.) must demonstrate effectiveness over time.

Cases subscribed for Sustained Success category must be illustrated with works reliable for at least two media that are representative for the campaign. The efficiency of the subscribed case will be supported with relevant examples from the first year of campaign, the intermediary year but also the current one.

A special entry kit has been dedicated to this section: The Sustained Success Brief.

"The Sustained Success category may seem surprising for such a young industry like ours, but the fact that a great number of brands have entered and won many Effie competitions is evidence that there are a lot of opportunities for successful cases to be built throughout three years' period of time. Most certainly it will be a challenge for both agencies and clients, and we truly hope it will raise interest. We also hope that the benefit will be worth so as to fill in a special brief, a more complex brief than the one dedicated to the other standard categories", Afrodita Blasius - Managing Partner, Bridge Communication, Member of The Organizing Committee of Effie Romania, declared.

Improvements have been introduced also regarding Social Services, where a definite distinction was placed between Non-profit/ Pro-Bono, Public service campaigns (which include advertising of a public service nature for a non-profit organization or association, political messages, and special interest/trade group advertising) and Corporate Reputation, Image & Identity (includes sponsorships, corporate image and identity; advertising to promote corporations, not exclusively their products/services).

Non-profit/ Pro-Bono, Public service campaigns is the only campaign for which no subscribing fee is needed, provided that the agency proves it disposed of no media budget. Renaissance section, dedicated to rebirth campaigns, will be better defined starting the 2008 Effie Edition. Cases in this category must hint at brands that suffered a decrease of at least one year and a growth/ increase of at least six months.

Regarding the subscribing briefs, participants will not be imposed to use a limit of characters for filling them in, but a 10 point font will be required. No binding space will be imposed for filling in the paragraphs. Competitors will have the possibility to manage the number of pages specified for each brief, as they consider, on the condition that no paragraph is omitted.

The two participating briefs (Effectiveness Brief and Brief of Sustained Success) can be downloaded from the official site of the competition - www.effie.ro.
The competitors must state the source of the data written in the briefs.

Registrations can be made until the 1st of May 2008 and will be centralized by Millenium Communications - the organizing agency. The winners will be announced during the Awarding Gala that will take place on the 15th of May 2008.

The local edition of Effie Awards is a project signed by The International Advertising Association (IAA) in partnership with Uniunea Agentiilor de Publicitate din Romania (UAPR) and will be organized by Millenium Communications for the second consecutive year.

Effie Awards were organized the very first time in 1968, in The United States of America, by The New York American Marketing Association and aim towards recognition of the most efficient advertising campaigns - campaigns that achieved the objectives which they have been created for.

The first Romanian edition was held in 2004.

The fifth edition of Effie Awards Romania is ready to receive its participants. All works may be submitted to the 20 categories between the 15th of February and the 1st of May 2008.

Romanian Effie Awards 2008 will be organized by The International Advertising Association (IAA) and Uniunea Agentiilor de Publicitate din Romania. (UAPR)
Effie Awards support and promote the role of advertising as an efficient marketing resource. The festival is all about the ability to achieve the objectives, it awards the efficiency translated into sales results and celebrates the common efforts of the advertising agency, the client and the researchers.

"Effie is the only festival that recognizes and awards the contribution of advertising to business results. From this perspective, Effie is the mirror of this industry in which the attention that both the advertising agencies and the clients give to the efficiency of the campaigns is reflected. It also describes the availability towards measuring and displaying the campaigns' results. Effie Awards reflects the quality of presenting a successful story in a convincing and coherent manner" Mr. Eusediu Margasoiu, Marketing Director of Pepsi Americas and President of The Organizing Committee of Effie Romania, declared.

The novelty of this edition is the special category: Sustained Success. The campaigns subscribed to this new section must make the proof of sustained success for the last three years. The Sustained Success award acknowledges the efforts made by the agency in order to achieve and maintain high performance standards. Results must date back since January 2005 until 2007. A special entry kit has been dedicated to this section: The Sustained Success Brief.

Subscribing to any other category in the contest will be possible after filling up The Brief of Effectiveness. The two subscribing briefs are to be downloaded from the official web site of the competition - www.effie.ro.

Participants must take account of the fact that, in order to be validated for the competition, all works must have been displayed on at least one media support, between January 2007 and December 2007, must clearly state their objectives and must make the proof of achieving or even outstanding them.

Works subscribed for Sustained Success, FMCG Promotions and Non-FMCG Promotions are not eligible for the Grand Effie prize.

Registrations can be made until the 1st of May 2008 and will be centralized by Millenium Communications - the organizing agency. The winners will be announced during the Awarding Gala that will take place on the 15th of May 2008.

The local edition of Effie Awards is a project signed by The International Advertising Association (IAA) in partnership with Uniunea Agentiilor de Publicitate din Romania (UAPR) and will be organized by Millenium Communications for the second consecutive year.

Effie Awards were organized the very first time in 1968, in The United States of America, by The New York American Marketing Association and aim towards recognition of the most efficient advertising campaigns - campaigns that achieved the objectives which they have been created for.

The first Romanian edition was held in 2004.