Dedeman and McCann Erickson Romania win Grand Effie

The Trophies for the 8th edition of the Effie Awards were announced on June 13th 2011 during an Awarding Gala at the Romanian Athenaeum in Bucharest.

This year's Jury, chaired by Max Palla (CEE Coordinator Jung Von Matt and former IAA Austria President) awarded 37 trophies in 17 categories and the Grand Effie.

The winning agencies and companies are: 23 Communication Ideas&Heineken Romania, BrandTailors, Bridge Communication, CAP, Cohn & Jansen JWT, Cohn&Jansen on behalf of Scala JWT, GAV, GMP Advertising, Graffiti BBDO, Grey Worldwide Romania, Leo Burnett & Target Romania, McCann World Group Romania, Next Advertising, Odyssey Communication, Ogilvy&Mather Romania, OgilvyOne, Papaya Advertising, Propaganda, Publicis Romania, Sister & Co, Webstyler.

Graffiti BBDO and McCann Erickson won the most trophies (five trophies each).

Dedeman and McCann Erickson Romania won the Grand Effie trophy for "Every Change Helps". The campaign also won Gold in the Retail category.

This year's competition gathered 79 campaigns submitted by 25 agencies.

Tickets for the Awarding Gala can be bought from The Institute (104-106, Stirbei Voda Street, District 1, Bucharest). The cost of a ticket is 300 lei + VAT per person for IAA/ UAPR members and 400 lei + VAT per person for non-members.

In addition, those interested in buying multiple tickets will get a price discount based on the following system:

• 6 tickets for the cost of 5
• 12 tickets for the cost of 10
• 18 tickets for the cost of 15
• 24 tickets for the cost of 20
• 30 tickets for the cost of 25

The Effie 2011 Awarding Gala will be held on Monday, June 13th, starting at 19:00, at the Romanian Athenaeum.
After the Awarding Gala, the winners will be invited to the official URSUS Inspiration Nights Party at Club Tribute (118 Calea Victoriei Boulevard), starting at 22:00.

Call for entries at the eighth edition of the Effie Awards Romania has come to an end. This year, 25 agencies and companies have submitted a total of 79 cases.

The following agencies and companies will be participating in this year's competition: 23 Communication Ideas & Heineken Romania, Arsenoaiei & Matasel, BrandTailors, Bridge Communication, CAP, Cocoon Bucharest, Cohn & Jansen JWT, Generic Audiovisual, GMP Advertising, Graffiti BBDO, Grey Worldwide Romania, Leo Burnett & Target Romania, Lowe & Partners, McCann Erickson Romania, Mercury360, Next Advertising, Odyssey Communications, Ogilvy&Mather, OgilvyOne, Papaya Advertising, Propaganda, Publicis Romania, Rusu + Bortun Brand Growers, Saatchi & Saatchi Romania and Sister.

The judging process will take place on the 9th and 10th of June and will be chaired by Max Palla.

The winners will be announced at the Effie Awarding Gala that will be held on Monday, June 13th, starting at 19:00, at the Romanian Athenaeum. After the Awarding Gala, the winners will be invited to the official URSUS Inspiration Nights Party at Club Tribute (118, Calea Victoriei Boulevard), starting at 22:00.

Max Palla started his career in communication as Managing Director at Ogilvy & Mather Direct Vienna and at the beginning at of the ‘90 founded "Palla, Koblinger& Partner" (PKP Proximity).

He is one of the founders and shareholders of several companies in the marketing and advertising field.

In 1999 he joined BBDO Group as Managing Director & Partner "BBDO Holding Austria". Palla left BBDO in 2004 and founded "Max Palla Consulting KG" and in 2006 ha became one of the partners of "httpool online Marketing" Vienna.

Since 2007 he is collaborating with Jung von Matt as CEE Coordinator and between 07-11 Max Palla was serving as IAA President in Austria.

In 2010, the Romanian Effie Awards Jury was chaired by James Miller, Head of International Planning, AMV BBDO.

The second "How to Win an Effie" seminar for the 2011 edition of the competition will take place Friday, May 6th, starting 11:00 am, at the IAA House (126, Calea Victoriei St, 3rd floor). The "How to win an Effie" seminar is organized by IAA and UAPR and will address topics like: how to correctly complete a case, changes in the 2011 competition structure, the new Shopper Marketing and Media Efficiency categories and the online editing form and will study past editions winning campaigns.

All recommendations and answers to the questions of the participants will come from Sorin Psatta (Integrated Communication Director, Graffiti BBDO) on behalf of the Organizing Committee and from Razvan Matasel (Managing Partner, Arsenoaiei&Matasel) and Stefan Stroe (Independent Brand Strategist).

Any person interested in the 2011 Effie Awards competition can attend the seminar free of charge. The Organizers recommend all agencies to take part in this seminar for a better understanding of the competition structure and rules and to find out some tips for writing a successful case.

The Call For Entries for the 2011 edition of the Effie Awards will end on the 23d of May.

The Effie Awards Online Brief is now available on the website. Check the main menu for the direct link.

The online tool is available free for any agency or client that would like to submit a case. The tool is a helping tool and is not mandatory to be used.

The ON TIME deadline is April 20th. Entries for this edition of the competition will be open until May 23rd. Remember about the discounts for the participating agencies:

1. Agencies will not pay an entry fee for pro bono / no media budget cases submitted into the Non-Profit/Pro Bono, Social Campaigns category;
2. Agencies submitting an entry for the first time in the Romanian Effie Awards competition will not pay an entry fee for the first case;
3. Agencies that will enter more than 5 entries will benefit from a 10% discount of the total amount.

Do not hesitate to contact us if you have any questions.

We are sorry for the inconvenience, our team is working on solving this issue as soon as possible. Please make sure you have subscribed to the Effie Awards newsletter to receive a notice via e-mail as soon as the system is functional. The online tool will be available free for any agency or client that would like to submit a case. The tool is a helping tool and is not mandatory to be used.

The ON TIME deadline is April 20th. Entries for this edition of the competition will be open until May 23rd.

Remember about the discounts for the participating agencies

1. Agencies will not pay an entry fee for pro bono / no media budget cases submitted into the Non-Profit/Pro Bono, Social Campaigns category;
2. Agencies submitting an entry for the first time in the Romanian Effie Awards competition will not pay an entry fee for the first case;
3. Agencies that will enter more than 5 entries will benefit from a 10% discount of the total amount.

The first "How to Win an Effie" seminar for the 2011 edition of the competition will take on Thursday, March 17th , starting 10:00 am, at the IAA House (126, Calea Victoriei St, 3rd floor).

The "How to win an Effie" seminar is  organized by IAA and UAPR and will address topics like: how to correctly complete a case, changes in the 2011 competition structure, the new Shopper Marketing and Media Efficiency categories and the online editing form and will study past editions winning campaigns.

All reccomendations and answers to participants questions will come from Afrodita Blasius (Managing Partner, Bridge Communication) and Bogdan Toacse (Category Manager Home Care, Unilever SCE) on behalf of the Organizing Committee and from Victor Stroe (Strategic Planning Director, Leo Burnett&Target) and Ioana Gheorghita (Senior Strategic Planner, GMP) on behalf of the agencies.

Any person interested in the 2011 Effie Awards competition can attend the seminar free of charge. The Organizers reccommend all agencies to take part in this seminar for a better understanding of the competition structure and rules and to find out some tips for writing a successful case.

The Call For Entries for the 2011 edition of the Effie Awards will end on the 23rd of May.

IAA Romania and UAPR announced the eighth edition of the Romanian Effie Awards competition. Agencies can submit their works until May 23rd 2011. Works will be judged in two rounds on the 9th and 10th of June 2011. The Awarding Gala will be held on the 13th of June 2011.

The Romanian Effie competition format of this edition is closer to the Global Effie competition format. Thus, starting this year, the local competition will use the brief format agreed at international level: "Brief of Effectiveness" will have seven pages, while "Sustained Success Brief" remains unchanged.

Also, the competition will include two new special categories: Shopper Marketing and Media Efficiency - introduced this year in the global competition. Winning campaigns in these categories will not compete for the Grand Effie Trophy.

Shopper Marketing will focus on those integrated in store communication campaigns that were specifically designed to engage the shopper and guide his or her purchase process towards a desired end result. Eligible campaigns include those for single or multiple brands, and/or for a category solution. Specific communication channels are eligible for inclusion: video displays, sampling programs, in-store signage and displays etc.

The EFFIE Awards are about outstanding effectiveness as a result of ideas. The line between what constitutes a creative idea and a media idea is blurring. There are occasions when the media idea drove the entire effort. This is what the Media Efficiency category is about.

Of course, media cannot exist without the content, but this award is intended to recognize those cases that were led by the media thinking and strategy.

This year, agencies may benefit from a system of discounts that encourage participation in the competition, as follows:

1. Agencies will not pay the fee for cases that did not have a media budget, submitted in the category Non-Profit/Pro Bono, Social Campaigns
2. Agencies that submit an entry for the first time will not pay the fee for the first entry;
3. Agencies that register more than five cases have a discount of 10% of the total amount.