The following will result in disqualification and entry fees will be forfeited.

1. Results not referenced
All data presented must reference a specific, verifiable source. This could be advertiser data, agency research or third party research companies. We reserve the right to verify the accuracy of the data with the source named. Sources must be provided next to each piece of data or in clearly marked footnotes at the bottom of each relevant page of the entry form. Be as specific as possible in documenting all evidence; provide sources of data, research involved and the time period covered. Use the specific name of the company to reference a source except when the source is an agency company (Ad, Media or other agencies). For Agency companies only use the term "Agency Research".

2. Not enough information: Not including examples of all creative materials discussed in the case brief and integral to the effort on creative reel. You must include at least one example of all creative detailed in the entry form and integral to the campaign's success.

3. Agency name published in the Entry Form or on the creative materials
EFFIE is an agency-blind competition — do not cite agency names anywhere in the entry form or creative materials. Do not cite your agency name (or any other Agency — Ad Media or other —names) as your reference source. If an agency is the source of your research, reference “Agency Research”.

4. Logos, graphics, color fonts or other creative materials present in the Entry Form will not be accepted. (Note: Graphs and charts displaying data are acceptable.) Color Fonts - All text that appears in the Entry Form is to be in standard black font. Colored fonts will not be accepted, however graphs and charts CAN be presented in color in the RESULTS section ONLY.

5 Submitting handwritten briefs - entries must be submitted in typeface, not handwriting.

6. Ignoring pagination guidelines. The official entry form is 5 (five) pages (8 (eight) pages for Sustained Success section). Do not make font size smaller than 10 point (larger is fine). If you exceed the official number of pages the case is disqualified.

7. Submitting an incomplete Entry Form. You must fill out every section of the Entry Form - do not leave any blanks. If a question is not applicable, you must state this.

8. Missing Translation. Creative materials submitted for consideration that are not in English require translation.

9. Missed Deadline. Your entry materials either arrive or are incomplete after 26th of May 2010.

10. No signatures. Your entry materials must be signed by both agency and client.

TEN REASONS FOR DISQUALIFICATION
There will be no refunds for disqualified entries or withdrawals after the closing date.

Download the Effie 2010 Entry Kit from here
Download the entry forms for Effie 2010 Brief of Effectiveness from here
Download the entry forms for Effie 2010 Brief of Sustained Success from here