• All EFFIE programs use the concept of gold, silver or bronze levels of award. Generally, a gold, silver and bronze winner is awarded in each category.
• The judges’ scores determine which campaigns are to be awarded a gold, silver or bronze EFFIE trophy. Each winning level (gold, silver, bronze) has a minimum score required in order for a finalist to be eligible for an award. It is possible in a category, for example, to award a silver and a bronze, but no gold.
• The Grand EFFIE goes to the campaign that achieves the highest overall score of the year. Grand EFFIE winners represent campaigns that best combine all the disciplines that create a successful marketing program - planning, market research, media, creative and account management.
• Souvenirs: a trophy and certificate to the winning agency and a certificate to the advertiser. Copies would be obtained by request.

Download the Effie 2010 Entry Kit from here
Download the entry forms for Effie 2010 Brief of Effectiveness from here
Download the entry forms for Effie 2010 Brief of Sustained Success from here