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home > about effie
EFFIE is the most significant award in our industry because it honors the one truly important achievement in advertising: Results.
It is the award presented annually by the New York American Marketing Association in recognition of the year's most effective advertising campaigns - campaigns that have delivered superior results in meeting or exceeding the objectives they were designed to achieve.
EFFIE is a national award spread internationally and it has been organized since 1968.
Why would agencies participate?
- The only award to recognize creative achievement in meeting and exceeding advertising objectives.
- One of the world-wide most recognized awards.
- Effective advertising is advertising that sells, advertising that builds market share. The EFFIE award is the symbol of effective advertising and a tribute to the client and agency partnership that strives to create it.
- EFFIE celebrates creative and effective advertising and reinforces the teamwork among advertising agency, client and researchers.
- Winning an EFFIE is about meeting a challenge and succeeding.
Philosophy
The goal of advertising and related marketing communications is to help marketers achieve their marketing objectives. Therefore, advertising should be recognized for its ability to help achieve those objectives and for its important role in marketing.
EFFIE supports and promotes the role of advertising as an effective and efficient use of marketing resources.
Core Values
EFFIE stands for a consistent philosophy and a rigorous set of practices, built around the demonstrated ability of advertising to achieve marketing goals.
EFFIE is first and foremost an effectiveness award, based upon proven results in the marketplace. Creative
execution is seen as part of the EFFIE process and is factored into the judgment for an EFFIE award.
EFFIE encourages the dissemination of learning about best practices in advertising effectiveness.
A strong international EFFIE network strengthens all EFFIE programs by enabling partners to share with one another, with the goal of strengthening and expanding the brand worldwide.
History
1968 - EFFIE Awards program was created.
1981 - EFFIE crosses the border to Germany.
1996 - EURO EFFIE was introduced (campaigns that proved to be effective in 2 or more European countries)
2004 - Romania included
2005 - 30 national EFFIE programs
Past Winners
EFFIE ROMANIA 2010
view the winning campaigns
EFFIE ROMANIA 2009
view the winning campaigns
EFFIE ROMANIA 2008
view the winning campaigns
- Alcoholic beverages
Bronze: Ursus Breweries for Timisoreana – “Timisoreana 2L Introduction”
Silver: Next Advertising si CAP for Zaraza 3 stars – “Gentlemen”
Gold: Leo Burnett & Target for Bergenbier – “Equity campaign 2006”
Gold: Leo Burnett & Target Campaign for Bergenbier – “New q-pack shape for smart guys”
- David vs. Goliath
Gold: Graffiti BBDO for Banca Romaneasca – “The Guide”
- Durables
Bronze: Graffiti BBDO for Logan – “More space, more possibilities”
Financial services
Silver: Next Advertising si CAP for Banca Transilvania –“The fairy-man”
Gold: Headvertising for HVB Tiriac Bank – “The loan for anything”
- Food products 1
Bronze: Headvertising for Grania – “Never stops growing!”
Silver: GMP for Monte Banato - “Cook to seduce”
Gold: Next Advertising si CAP for Salonta – “Salonta”
Food products 2
Bronze: Leo Burnett & Target for Joe – “Good luck with Joe”
- Image, social, nonprofit
Gold: GMP for Rosia Montana – “Gabriel has a solution for Rosia Montana”
- Media & entertainment
Gold: Headvertising for Gazeta Sporturilor – “Smaller but handier”
- New product or service introduction
Bronze: Headvertising for Dolce – “When are you Dolce?“
Silver: BV McCann Erickson for Lowenbrau – “Karl's Saga”
- Non food
Silver: Punct Advertising for Dero Surf – “Dero white”
Silver: BV McCann Erickson for Foton – “Sleeping”
Gold: Leo Burnett & Target for Tide – “Super Mums”
- Others
Gold: GMP for UCPR – “Cooked chicken doesn’t harm”
- Pharmaceuticals
Silver: Propaganda for Fiobilin – “Same Before And After”
Silver: Ogilvy One Campaign for Ozone – “It's What's Inside That Matters Most”
- Promotions FMCG food
Bronze: Ursus Breweries for Timisoreana – “Timisoreana national promotion 2006 “
Silver: Grey Worldwide for Golden Brau – “To whom would you give 3 cars”
Silver: Sister for Bucegi – “Gather 100 euro in caps and win it instantly”
Silver: BV McCann Erickson for Sprite - “Promotions are won by the wrong people”
- Promotions FMCG non food
Gold: GMP for Coccolino – “The towels invasion”
Gold: Engines Servicii de Comunicare for Dero Surf – “Dero summer edition”
- Promotions non-FMCG product
Bronze: Publicis for Renault – “Supermarket habits”
- Promotions non-FMCG services
Bronze: Cohn & Jansen | Ashley & Holmes for Cosmote – “Revolution”
Bronze: BV McCann Erickson for Vodafone – “No small print”
Gold: Propaganda for Radio Guerrilla – “The Bribe or the radio?”
- Rennaissance
Bronze: Publicis for Ursus – “Evolution”
- Retail
Bronze: Odyssey Communication for Fill & Go – “Pay on your salary day”
- Telecommunications
Silver: Cohn & Jansen | Ashley & Holmes for Cosmote – “Alone”
Gold: Cohn & Jansen | Ashley & Holmes for Cosmote – “Coverage”
- Grand EFFIE
Grand: Headvertising for Gazeta Sporturilor – “Smaller but handier”
EFFIE ROMANIA 2007
view winners list
view the winning campaigns
- Alcoholic beverages
Bronze: Ursus Breweries for Timisoreana – “Timisoreana 2L Introduction”
Silver: Next Advertising si CAP for Zaraza 3 stars – “Gentlemen”
Gold: Leo Burnett & Target for Bergenbier – “Equity campaign 2006”
Gold: Leo Burnett & Target Campaign for Bergenbier – “New q-pack shape for smart guys”
- David vs. Goliath
Gold: Graffiti BBDO for Banca Romaneasca – “The Guide”
- Durables
Bronze: Graffiti BBDO for Logan – “More space, more possibilities”
Financial services
Silver: Next Advertising si CAP for Banca Transilvania –“The fairy-man”
Gold: Headvertising for HVB Tiriac Bank – “The loan for anything”
- Food products 1
Bronze: Headvertising for Grania – “Never stops growing!”
Silver: GMP for Monte Banato - “Cook to seduce”
Gold: Next Advertising si CAP for Salonta – “Salonta”
Food products 2
Bronze: Leo Burnett & Target for Joe – “Good luck with Joe”
- Image, social, nonprofit
Gold: GMP for Rosia Montana – “Gabriel has a solution for Rosia Montana”
- Media & entertainment
Gold: Headvertising for Gazeta Sporturilor – “Smaller but handier”
- New product or service introduction
Bronze: Headvertising for Dolce – “When are you Dolce?“
Silver: BV McCann Erickson for Lowenbrau – “Karl's Saga”
- Non food
Silver: Punct Advertising for Dero Surf – “Dero white”
Silver: BV McCann Erickson for Foton – “Sleeping”
Gold: Leo Burnett & Target for Tide – “Super Mums”
- Others
Gold: GMP for UCPR – “Cooked chicken doesn’t harm”
- Pharmaceuticals
Silver: Propaganda for Fiobilin – “Same Before And After”
Silver: Ogilvy One Campaign for Ozone – “It's What's Inside That Matters Most”
- Promotions FMCG food
Bronze: Ursus Breweries for Timisoreana – “Timisoreana national promotion 2006 “
Silver: Grey Worldwide for Golden Brau – “To whom would you give 3 cars”
Silver: Sister for Bucegi – “Gather 100 euro in caps and win it instantly”
Silver: BV McCann Erickson for Sprite - “Promotions are won by the wrong people”
- Promotions FMCG non food
Gold: GMP for Coccolino – “The towels invasion”
Gold: Engines Servicii de Comunicare for Dero Surf – “Dero summer edition”
- Promotions non-FMCG product
Bronze: Publicis for Renault – “Supermarket habits”
- Promotions non-FMCG services
Bronze: Cohn & Jansen | Ashley & Holmes for Cosmote – “Revolution”
Bronze: BV McCann Erickson for Vodafone – “No small print”
Gold: Propaganda for Radio Guerrilla – “The Bribe or the radio?”
- Rennaissance
Bronze: Publicis for Ursus – “Evolution”
- Retail
Bronze: Odyssey Communication for Fill & Go – “Pay on your salary day”
- Telecommunications
Silver: Cohn & Jansen | Ashley & Holmes for Cosmote – “Alone”
Gold: Cohn & Jansen | Ashley & Holmes for Cosmote – “Coverage”
- Grand EFFIE
Grand: Headvertising for Gazeta Sporturilor – “Smaller but handier”
EFFIE ROMANIA 2006
view winners list
- FOOD PRODUCTS
Bronze: Graffiti BBDO for Bucegi - "Talking cans"
Silver: McCann Erickson for Kandia - "Velvet"
Gold: Bridge Communication for Krax - "Krax wordless"
Gold: McCann Erickson for Rom - "Strong sensations since 1964"
- NON FOOD PRODUCTS
Bronze: Leo Burnett & Target for Wash & Go - "Sunlight"
Silver: Not awarded
Gold: Not awarded
- ALCOHOLIC BEVERAGES
Bronze: Next Cap for Murfatlar - "Murfatlar.The wine"
Silver: McCann Erickson for Bergenbier - "Now or never"
Silver: Next Cap for Unirea - "Strenght lies in number - 4 & 5"
Gold: Leo Burnett & Target for Bergenbier - "Friends know why"
- NON-ALCOHOLIC BEVERAGES
Bronze: Next Cap for Fulga - "Fulga"
Bronze: Leo Burnett & Target for Prigat - "Pulp"
Silver: Not awarded
Gold: Leo Burnett & Target for Prigat - "Natural energy "
- DURABLES
Bronze: Odyssey for Bebeko by Beko - "Start thinking about babies"
Silver: Graffiti BBDO for Logan Diesel - "Changing lives"
Gold: Not awarded
- RETAIL
Bronze: Graffiti BBDO for Ultra Pro Computers - "Ultra solutions"
Silver: Not awarded
Gold: Leo Burnett & Target for Altex - "Accessibility"
- FINANCIAL SERVICES
Bronze: Odyssey for ABN AMRO - "The easy way to get more"
Bronze: Scala JWT for Banc Post Mortgage Loan - "Choose the best move"
Silver: Not awarded
Gold: Not awarded
- NON PROFIT SOCIAL CAMPAIGN
Bronze: GMP for Adriean Videanu - "He who does!"
Silver: Not awarded
Gold: Not awarded
- TELECOMMUNICATIONS
Bronze: Not awarded
Silver: McCann Erickson for Connex Vodafone - "Together"
Gold: McCann Erickson for Connex - "Connex for the future"
- PROMOTIONS FMCG
Bronze: Ogilvy & Mather for Delma - "Delma the star of margarins makes you a star"
Silver: Punct Advertising for Rama - "Musical journey around the world"
Silver: Lowe & Partners for Timisoreana - "The toys"
Gold: Leo Burnett & Target for Bergenbier - "Barbecue grills "
- PROMOTIONS NON-FMCG
Bronze: Headvertising for Mercedes-Benz - "Sprinter Honolulu"
Bronze: Odyssey for Rompetrol - "Prizes per kilometer"
Silver: Not awarded
Gold: Not awarded
- OTHERS
Bronze: Spotlight for Algocalmin - "Algocalmin for romanian aches"
Silver: Not awarded
Gold: Not awarded
- GRAND EFFIE 2006
Leo Burnett & Target for Bergenbier - "Friends know why "
EFFIE ROMANIA 2005
view winners list
- FOOD PRODUCTS
Bronze: not awarded
Silver: not awarded
Gold: NextCap, Fulga "Ce vaca sunt!"
Gold: McCann Erickson, Kandia "Ciocolata cu dragoste"
- NON FOOD PRODUCTS
Bronze: not awarded
Silver: Leo Burnett, Bonux "Tanti Maria"
Gold: not awarded
- ALCOHOLIC BEVERAGES
Bronze: Momentum, Bergenbier "Comentatorii"
Bronze: Headvertising, Bergenbier "Q-Pack 2L"
Silver: Grafitti BBDO, Tuborg Royal Expert "Senzatia de putere"
Gold: NextCap, Unirea "Unde-s multi puterea creste"
- NON-ALCOHOLIC BEVERAGES
Bronze: Leo Burnett, Prigat Nectar "Norii"
Silver: not awarded
Gold: McCann Erickson, Dorna "Esti aproape de natura"
- DURABLES
Bronze: Saatchi & Saatchi, Toyota "Dubla personalitate"
Silver: Young & Rubicam, Arctic "Televizoare amenintate"
Gold: Leo Burnett, Teletech "Razboiul Stelelor"
- NON PROFIT SOCIAL CAMPAIGN
Bronze: not awarded
Silver: not awarded
Gold: GMP, Traian Basescu "Totul sau nimic"
- TELECOMMUNICATIONS
Bronze: not awarded
Silver: Gavrila si Asociatii , ZAPP "Cost Control"
Gold: Ogilvy, ZAPP "ZAPP la viteza maxima"
Gold: Gavrila si Asociatii, ZAPP "Grupuri"
- MEDIA AND ENTERTAINMENT
Bronze: Leo Burnett, Academia Catavencu "Cititori mai inteligenti"
Silver: Leo Burnett – Muzeul National "Grigore Antipa" "Nu se uita usor"
Gold: NextCap, FHM "O revista masculina"
- PROMOTIONS
Bronze: not awarded
Silver: Lowe & Partners, Coca-Cola, Fanta Orange "Intoarcerea clasicului"
Gold: McCann Erickson, Sprite "Fiare pentru fiara din tine"
- OTHERS
Bronze: not awarded
Silver: Grafitti BBDO, Dacia Asistenta "Pentru orice marca de masina"
Gold: not awarded
- GRAND EFFIE 2005
NextCap, Unirea – "Unde-s multi puterea creste".
EFFIE ROMANIA 2004
view winners list
- FOOD PRODUCTS
Bronze: not awarded
Silver: Saatchi&Saatchi – Primola, Farsele - Farces
Gold: not awarded
- NON FOOD PRODUCTS
Bronze: Leo Burnett & Target – Tide, Sosete si Gulere (P&G) – Socks and collars
Bronze: Lowe&Partners, Rexona mini-stick Launch(Unilever USCE)
Silver: not awarded
Gold: Launch Dacia Solenza
- ALCOHOLIC BEVERAGES
Bronze: Graffiti BBDO – Tuborg, Un tip obisnuit – A regular guy
Silver: Grey Worldwide, Golden Brau, Proba de inele – Ring test
Gold: NextCAP – Coniacul Unirea, Unde-s multi puterea creste – More, the better
- NON-ALCOHOLIC BEVERAGES
Bronze: Graffiti BBDO, Pepsi Twist, Johnny Twist
Silver: Leo Burnett & Target – Prigat Activ, Extra Energy
Gold: McCann Erickson – Fanta Shokata, Socant de racoritoare - Shockingly refreshing
- SOCIAL
Bronze: Saatchi&Saatchi, Casa de copii nu e acasa – An institution is not at home
Silver: not awarded
Gold: not awarded
- MEDIA AND ENTERTAINMENT
Bronze: not awarded
Silver: Headvertising, Gazeta Sporturilor, Cea mai buna echipa din Romania – Best team of Romania
Gold: McCann Erickson, Loteria Roamna, Numai sase-s norocoase – Only 6 get lucky
- OTHERS
Bronze: not awarded
Silver: not awarded
Gold: Gavrila si Asociatii – Zapp, Gil Dobrica
- GRAND EFFIE 2004
McCann Erickson – Fanta Shokata.
Photo Gallery
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The section guiding you within the entries' classification for the 2011 Awards.
the list |
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Go over the competition agenda from the entries to the Award Gala.
timetable |
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