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Effie 2020 Entry Forms Templates & Entry Kit – !!! UPDATES!

Effie Awards Romania 2020 comes with big changes this year. Here is a highlight of the most important. Please read them & then download the Entry Kit & Entry Form Template to prepare your entries!

What’s new:

1. The submission process will be made online via the Effie Worldwide online platform. Enter here to register.

2. Entry Forms – updated: net value for budgets, charts allowed across the 4 sections of the form (a maximum set for each section), word count per question instead of page count (see for each question the max. of words allowed); sources added in a separate field, at the end of each section; individual credits asked

3. Creative Materials – all reel will be presented in a 3-minute maximum video (telling not selling), plus an additional 2-6 images for other creative materials (4-minute maximum for Sustained Success

4. Special Discounted Fees & other benefits for this 2020 edition, due to Covid-19: 50 % off for the Early Bird Deadline, 25 % off for the On-Time Deadline. See all here.

5. Updated categories: categories out, new categories added. Check the category list for full definitions

 6. !! Max. number of entries possible per entry: 4. You may enter an effort into a maximum of 4 categories, with no more than 1 Product/Service category and no more than 3 Specialty Categories. If you don’t choose a product/service category – you may enter four specialty categories.



Please find below all templates for your cases. Teams should use this documents while crafting the submission to enable easy collaboration with team members and partner companies. Still, the submission will be made online here! All info will be added online, in the dedicated fields – you do not have to upload these templates (except for the Authorization & Verification Form – which you will generated by the online platform, the one shown here is just for you to see the info required)

1. Download Entry Kit here (UPDATED!)

2. Download Entry Forms:

– for all categories here (UPDATED!)

– dedicated to Shopper Marketing here (UPDATED!)

– dedicated to Sustained Success here (UPDATED!)

– dedicated cu Marketing Innovation here (UPDATED!)

! This entry form has different percentages for scoring

2. Download Entrant Information for all categories (including Shopper Marketing, Sustained Success, Marketing Innovation) here (UPDATED!)

3. Download Authorization & Verification Form for all categories (including Shopper Marketing, Sustained Success, Marketing Innovation) here (UPDATED!)

! This is just for you to see the info required, the final Authorization & Verification Form will be generated by the online platform once you fill in all info.

You will download it from the platform, sign it and upload it there

! Signature: The form now requires 1 signature for the entry: The Authorization & Verification form must be signed off by an agency OR client executive in a departmental or account leadership position (e.g. Head of Account Planning, Head of Client Services, Group Account Director, etc.).


Useful tools for the entries:

1. Acclaim Video Tutorial about the Effie Online Portal – before joining the competition, see first this video tutorial for how this platform works. The tutorial is made by Effie US in 2019, so keep in mind that:

a. small changes appeared from last year

b. see it to understand better how to navigate the online platform, for Effie Romania rules & other requirements go back to the Entry Kit.

2. Multi-Category Submission Settings – Effie Romania Acclaim – see here the steps to use in the Effie Online Portal in order to enter multiple categories. The platform allows you to add one answer dedicated to one category and another answer for another category, while filling in the entry form in the same time for all chosen categories (since some questions will apply to multiple categories, others will be different, so you don’t need to copy-paste where the same answer applies)

3. Video 7 Tips for an Effective Effie Awards Entry here

4. PDF Effie 2020 – Effective Entry Guide here


Other useful info:

1. Payment – the payment will be made via bank transfer

2. After filling in the first answers in the Entry Form, the Summary section will appear in your form – this will let you know what questions still need answer. Use if especially at the end of your submission, to make sure you can submit the entry

3. A set of research questions from Effie Worldwide are also included in each entry form, please fill in all required info for a better Effie 🙂

Please contact the Effie Team for any questions!

Teodora Calin
Project Manager
The Institute

Mobile phone (0040) 728 300 570