effie awards


  • All EFFIE programs use the concept of gold, silver or bronze levels of award. Generally, a gold, silver and bronze winner is awarded in each category.
  • The judges’ scores determine which campaigns are to be awarded a gold, silver or bronze EFFIE trophy. Each winning level (gold, silver, bronze) has a minimum score required in order for a finalist to be eligible for an award. It is possible in a category, for example, to award a silver and a bronze, but no gold.
  • All categories Gold winners can compete for Grand EFFIE, except the “Sustained Success” winners. All campaigns competing for Grand EFFIE should have provoked a change in consumer behavior.
  • The Grand EFFIE goes to the campaign that achieves the highest overall score of the year. Grand EFFIE winners represent campaigns that best combine all the disciplines that create a successful marketing program – planning, market research, media, creative and account management.
  • The winning lead agency will be given a trophy and 2 diplomas -one for the main agency and other for its client. Copies can be obtained by request and with a duplicate fee.

Download the Romanian Effie Awards 2019 Entry Kit Documents.