effie awards


  • All EFFIE programs use the concept of gold, silver or bronze levels of award. Generally, a gold, silver and bronze winner is awarded in each category.
  • The judges’ scores determine which campaigns are to be awarded a gold, silver or bronze EFFIE trophy. Each winning level (gold, silver, bronze) has a minimum score required in order for a finalist to be eligible for an award. It is possible in a category, for example, to award a silver and a bronze, but no gold.
  • All categories Gold winners can compete for Grand EFFIE, except the “Sustained Success” winners. All campaigns competing for Grand EFFIE should have provoked a change in consumer behavior.
  • The Grand EFFIE goes to the campaign that achieves the highest overall score of the year. Grand EFFIE winners represent campaigns that best combine all the disciplines that create a successful marketing program – planning, market research, media, creative and account management.
  • Souvenirs: a trophy and certificate to the winning agency and a certificate to the advertiser. Copies would be obtained by request and special fee

Download the Romanian Effie Awards 2017 Entry Kit Documents.